The venture will target The Times’ unmatched C-suite audience with a mix of branded content and high-quality, independent journalism
Raconteur Media and News UK are extending their partnership by launching a hub on thetimes.co.uk, offering brands unique access to the audience of senior executives that read The Times and The Sunday Times.
The hub will be on the thetimes.co.uk domain and outside The Times’ paywall. Brands will be able to work with Raconteur using a variety of partnership models, connecting their content with the highest-quality business audience of any UK newspaper. It will interweave sponsored and branded content - both text and video - with high-quality analytical and independent journalism that aims to inform and challenge top managers.
Raconteur has produced print supplements in The Times and The Sunday Times since 2008, and currently produce over 65 a year, covering key issues in finance, technology and business that are top-of-mind for senior business leaders. The newly-launched hub brings this highly-successful partnership into the digital domain.
See the hub at http://www.thetimes.co.uk/raconteur
Freddie Ossberg, Raconteur’s Founder & CEO, said “We have been serving business leaders credible content on topics that matter for over nine years via our print supplements in The Times and The Sunday Times. After months of meticulous planning, we are proud to announce the digital expansion of our partnership by launching a content platform that offers the same editorial excellence to The Times’ online audience.”
Dominic Carter, News UK's Commercial Revenue Officer, said “By extending our existing print relationship onto the website Raconteur is recognising the premium, influential audiences that The Times’ online presence can reach. The combination of print and digital has been proven by Newsworks to produce a 3.4 times multiplier effect on brand health measures, meaning that this deal will help Raconteur to deliver significantly enhanced ROI to their clients.”
It is being launched in collaboration with the Institute of Directors, the UK’s leading membership organisation for business leaders, as the exclusive distribution partner. The IoD’s Director General, Stephen Martin, said “we are incredibly excited about working with Raconteur and The Times to bring insightful and thought-leading business content to our members and the wider business community.
"We are continually seeking ways to inform and inspire business leaders. Through the breadth of topics covered by Raconteur and our extensive network of experts who will be contributing to the collaboration, we are delighted that we can continue to enhance this offering to the benefit of UK businesses.”
Here are some stats around The Times’ online reach:
• 430,000 subscribers to TT online
• 37% are c-suites
• 50% hold senior management positions
• 65% AB score
For more information contact Richard Hadler, Commercial Director on firstname.lastname@example.org or Direct: 07900 500 367
About Raconteur Media
Raconteur specialises in producing content for business decision-makers across print, web and video.
We're most famous for publishing special report content in The Times and The Sunday Times in print and online, but we also have a rapidly growing custom publishing arm which produces bespoke thought leadership and research for some of the world’s biggest B2B brands, such as KPMG and Google.
Within 60 days we can formulate your strategy, produce your content, and position you as real thought leader to over a million readers through our platforms.
This press release was distributed by ResponseSource Press Release Wire on behalf of Raconteur Media in the following categories: Business & Finance, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.