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London, UK

Northern Ireland ranked the most loving region in the UK:
Where does your region rank?

Northern Ireland has been ranked the most loving region in the UK, with residents telling their partner they love them more frequently than in any other region, and giving Valentine's gifts to their friends or family members just to show they care.

This is according to flower delivery company Bloom & Wild, who surveyed residents across the UK to uncover the most and least loving regions in the nation. In perfect timing for Valentine’s Day, the results revealed the areas where people most enjoy expressing love, and disclosed exactly how they do so. The survey findings have been illustrated in a stylish map and blog post found at the bottom of Bloom & Wild's inspirational guide to Valentine's, with highlights including:

Almost 50% of people in Northern Ireland say 'I love you' to their partner multiple times every day
90% of people in the South East and East Midlands enjoy expressing love
93% of people in the North West wish they could spend more time with their loved ones
People aged 25-34 are the most eager to receive flowers for Valentine's Day

On the other end of the spectrum, Scotland was revealed to be the least loving region in the UK. Scots are the least likely to celebrate Valentine’s Day, and they are among the least comfortable expressing love. The survey results revealed the following:

Only 58% of people in the UK tell their partner they love them once a week or more
People aged 65+ enjoy expressing love the least

Here’s the ranking of the most loving regions in the UK:

1.Northern Ireland
2.South East
4.West Midlands
5.South West
7.North East
8.East Midlands
9.North West
10.Yorkshire and the Humber
11.East Anglia

Jim Warren, Marketing Director at Bloom & Wild, says: ‘‘While flowers for Valentine’s Day may not be an original idea, the kind of flowers you send really ought to be spectacularly original and creative. Whether it’s classic red roses for your sweetheart, or a wild bouquet of snapdragons and eucalyptus for your best friend, the gift you send on Valentine’s Day should reflect the recipient’s individuality as much as possible.”

“That’s where we come in. Bloom & Wild curate seasonal, gorgeous blooms that will make their day, wherever they are. We celebrate love in all its forms so be it your spouse, your best friend or a particularly brilliant parent, send some love this Valentine’s Day with Bloom & Wild.”

Notes to the Editor:


The map of the UK’s most loving regions can be viewed on Bloom & Wild’s blog.

Please find all additional resources in our media pack, including a high res version of the map, as well as images and quotes.


Please credit the survey results and image to: Bloom & Wild

About Bloom & Wild:

Bloom & Wild is the UK’s highest user-rated flower delivery app. Find out more about Valentine’s Day with Bloom & Wild and browse their beautiful Valentine’s Day range.

Twitter: @bloomandwild
Instagram: @bloomandwild
Facebook: /bloomandwild/

Media Contact:

For further information or media enquiries, please contact: Kiera Fitzgerald at or on 020 7242 0142.

This press release was distributed by ResponseSource Press Release Wire on behalf of Re:Signal in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, for more information visit