Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Well-prepared companies have all to gain from the transformation pushed forward by this regulation. However, the clock is ticking...

Research shows, with just 100 days before GDPR, businesses need to act now to protect data confidentiality and enhance customer trust

London, UK, 08 February 2018 – EfficientIP a leading provider of network services, issued a clear warning to businesses today as they prepare for the EU’s General Data Protection Regulation (GDPR). 2017 industry studies revealed it typically takes 99 days to detect a data breach, giving ample time for hackers to ‘exfiltrate’ data, or remove it without detection. This makes February 15th, exactly 100 days before May 25th 2018, the last day organisations can ensure their real-world compliance with GDPR.

The General Data Protection Regulation becomes law on May 25th. On that date companies will be held fully accountable for protecting their customers’ data. Failing to comply with GDPR may result in businesses incurring heavy fines. Cybersecurity experts have named the important deadline of February 15th “X-Day”, short for exfiltration day, as it is the last day companies can prevent data exfiltration attacks without potential prosecution by regulators and catastrophic repercussions for their business.

Data Exfiltration the new danger

Data exfiltration is defined as the unauthorized copying, transfer or retrieval of data from a computer or server. This means hackers could steal valuable customer or company information, from credit card numbers to financial records. Using the DNS protocol, they could transfer the data equivalent of the entire Harry Potter box set in under an hour. EfficientIP research showed nearly a quarter of companies, or 24%, suffered data exfiltration in the past year.

Most companies breached after February 15th 2018 will only discover the attack after GDPR is in force, and will only have 72 hours to publicly disclose the breach. Companies could be put in a situation that would result in irreparable and lasting brand damage, loss of customer trust and loss of competitive advantage to name a few, if they are unprepared.

Building customer confidence

New 2018 global research by EfficientIP reveals companies are well aware of the benefits and opportunities GDPR could bring to proactive companies. As businesses become more transparent about how they handle their customers’ private data, it could enhance customer trust and confidence. Most companies are also very confident that being GDPR compliant will improve their security level. More than anything, GDPR is an opportunity to improve their data governance and the way they use the wealth that is their customers’ data. Well-prepared companies have all to gain from the transformation pushed forward by this regulation. However, the clock is ticking...

EfficientIP will release their most recent global research on the 15th February, providing the latest insight on how organisations worldwide are preparing for GDPR, and the benefits they think they will garner from GDPR.

X-Day is a crucial date for businesses wishing to avoid making the wrong headlines and to seize the opportunities GDPR offers. Get a full debrief from experts at EfficientIP.

About EfficientIP

As one of the world’s fastest-growing DDI vendors, EfficientIP helps organisations drive business efficiency through agile, secure and reliable network infrastructures. Its unified management framework for DNS-DHCP-IPAM (DDI) and network configurations ensure end-to-end visibility, consistency control and advanced automation. Additionally, its unique 360° DNS security solution protects data confidentiality and application access from anywhere at any time. Companies rely on EfficientIP to help control the risks and reduce the complexity of challenges they face with modern key IT initiatives such as cloud applications, virtualization, and mobility.

Institutions across a variety of industries and government sectors worldwide depend on its offerings to assure business continuity, reduce operating costs and increase the management efficiency of their network and security teams. For further information, please visit:

Ed Stevenson, Sam Ashcroft and Charles Parant
Positive Marketing
0203 637 0649

This press release was distributed by ResponseSource Press Release Wire on behalf of EfficientIP in the following categories: Health, Consumer Technology, Business & Finance, Media & Marketing, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit