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Learn Through Play With 30 Cubed

traditional games are the building blocks for lateral thinking, problem solving and sequencing, which even the most up to date tech toys can’t offer.

• Drones and Bots take over traditional games
• Learning through play will boost confidence and concentration
• Parents encouraged to give their children a break from tech in favour of challenging puzzles

Tech toys are proving a triumph and are expected to be worth $11.3 billion by 2020, but Psychologist of Education Gavin Ucko is questioning whether these latest inventions are distracting children valuable learning experiences.

Drones, bots, and kid friendly smartphones are soaring to the top of children’s 2018 wish lists, while it would appear traditional games are dying out.

However, these traditional games are the building blocks for lateral thinking, problem solving and sequencing, which even the most up to date tech toys can’t offer.

Psychologist of Education and Puzzle Inventor at The Happy Puzzle Company, Gavin Ucko, gives his verdict, “It’s all about balance and parents should stimulate their children with a variety of toys and games, to give them the best chance of learning through play. Having a break from the tech in favour of games which require children to think in a logical way, will develop skills which give children more confidence in the classroom when faced with challenges.”

Christmas toys may have already been discarded but it is the traditional games which entertain entire families through generations.

Games like Monopoly, Pictionary and now 30 Cubed, a new collection of challenges using a unique set of coloured cubes, are the games which will encourage learning through play and help children develop all important skills.

Gavin continues “Learning through play is great for children of all ages, as it increases concentration and confidence in a fun environment. We created 30 Cubed as a joint venture with Ivan Moscovich, who created the hands on Science Museum, as a way to challenge the minds of six-year olds right through to adults. As the complexity increases, so does the frustration with the realisation that your brain is required to work in a way no other game has ever demanded.”

30 Cubed offers coloured cube challenges, which are a fun way to improve mathematics, thinking, logical reasoning, spatial awareness, sequencing, and visual perception skills, guaranteeing to pull even the most tech-obsessed away from their screen to crack the game more addictive than any app.


For additional comment, samples, or imagery to accompany this release please contact Danielle on or call +44(0)207 7179696
Both Ivan Moscovich and Gavin Ucko are available for comment or interview.

Notes to Editor:

30 Cubed was created by The Happy Puzzle Company and Ivan Moscovich. The Happy Puzzle Company started 25 years ago and has a range of over 300 award-winning games, puzzles, and challenges for both families and schools.

The set includes 45 multi-level challenges, including 18 junior puzzles, promising to put players logic and problem-solving skills to the test.
Using 30 different cubes, plus a 6 x 5 grid, the challenges gradually increase in complexity. Starting with connecting different coloured lines and ending with the task of building a ‘Sudoku Rectangle’ or ‘Ivan’s Cube’.

World famous mathematician and scientist, Martin Gardner, once expressed his regret that the 30 colour cube principle had never been turned into a commercial set of challenges, inspiring both Ivan and Gavin to create this unique set of puzzles for generations of parents and children to enjoy.

RRP: £19.99. Available to buy from

The Happy Puzzle Company is a leader in providing educational games, toys and puzzles to schools and other educational establishments. With specialist experience in helping children with dyslexia, dyspraxia as well as gifted and talented children seeking a greater challenge. We currently work with over 13,000 schools in the UK.

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