SuperSync, the advanced banner division of TVGuide, has launched its first AI banner for Fetch and Very.co.uk.
The new banner is delivered as an MPU (300x250) unit on fashion-related articles on TVGuide. Users can drag any image containing a dress onto the banner ad to find matching dresses available at Very.co.uk.
This is made possible by using artificial intelligence software provided by ViSenze the artificial intelligence company powering visual commerce.
The team at SuperSync used this technology to build a banner with image-recognition capabilities to match photos from red carpet events or TV with dresses available on Very.co.uk, allowing users to actually buy what they see.
Very.co.uk is the first fashion brand to test out this new ad format. The campaign runs until the end of May to promote the new Spring range of dresses by Very.co.uk.
This is the fourth innovative ad format by SuperSync, after the launch of three others including:
1. TV Sync - Using audio to offer real-time syncing of TV adverts with mobile ads
2. Subtitle Sync - The ability to sync mobile ads with words spoken on TV
3. Chat Sync - Syncing TV adverts in environments where users are talking about TV
Chetan Damani, Director of TVGuide said: "Continuing our commitment to building better ads for both brands and consumers, we are thrilled to deliver the UK's first image recognition-enabled banner for Very.co.uk"
"SuperSync has a history of adapting to modern online buying trends by integrating innovative technologies into its ad formats," said Oliver Tan, CEO and co-founder, ViSenze. "Offering consumers an easy path to purchase by allowing them to drag product images into banner ads turns a passive display advertisement into an active opportunity for customer conversion. This new powerful, seamless experience is made possible with artificial intelligence powered visual commerce, which is rapidly becoming mainstream in online retail today."
SuperSync is the advanced banner division of TVGuide.co.uk, the UK's leading global TV and entertainment media platform.
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This press release was distributed by ResponseSource Press Release Wire on behalf of TVguide.co.uk Ltd in the following categories: Consumer Technology, Media & Marketing, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.