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More than one in ten women have secretly gone into a friend or partner’s phone to delete a picture of themselves which they did not like, according to new research.

New research has revealed the extent to which modern Brits have become a nation of “picture perfectionists” – with 81 percent of women confessing they will IMMEDIATELY delete a picture if they feel they do not look their best in it. (68 percent of men do the same).

However, when the shoe is on the other foot, it appears the nation’s women aren’t so generous – with 14 percent confessing they have kept a photo on their phone that they look great in, despite a friend having asked for it be deleted, according to the poll by Huawei.

16 percent of women and 10 percent of men have also actively posted a picture online in which a friend looked terrible, because they looked good in it themselves.

A further 49 percent of both women AND men admit they have deleted a great picture of their friends and family, simply because they didn't look good in it themselves

Overall the research shows Brits have a staggering 783 pictures on average saved on their Smartphone – but only truly like 25 percent of them.

“With smartphones always by our side, it’s become easier than ever to take a photo and instantly share it with our friends and family. But in the era of social media, the quest for posting a perfect photo means many will take several shots before capturing one they are truly happy with,” said Justin Costello, Head of Marketing for Huawei UK & Ireland. “At Huawei we are leading a renaissance in photography. The new P20, which launches on the 27th of March, will make it easier than ever to capture the perfect photo, every time.”

The single biggest reason for disliking a photo, according to the poll is that we don’t look good in it (46 percent), followed by bad lighting (40 percent) and blurry images (33 percent).

Overall, 20 percent of Brits have had a row with a partner or friend over whether or not a photo should be deleted permanently from social media.

The research revealed that Brits only end up using 34% of the shots they take at any one time, and once taking a shot they like, will spend 4 minutes and 30 seconds on average to edit, crop and add a filter to the image before posting it on social media.

Over half of us (58 percent) immediately upload photos we like to social media, while only 39 percent still go to the trouble of printing them out and putting them in a picture frame.

When it comes to what we snap the most – 66 percent take the most pictures of their family, while almost half (46 percent) prefer taking pictures of nature and 38 percent enjoy taking images of friends the most.
However the research showed the “selfie” is losing popularity among modern Brits, with only 22 percent saying selfies were the shots they take the most.

Looking across the UK, just 17% of people in Liverpool like the way they look in the pictures stored on their phone, while people in Birmingham are the biggest ‘photo critics,’ and have to take more snaps than anywhere else in the UK to get a shot they are happy with.

ENDS

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