The 1st edition considers the pricing dilemmas faced by MNOs in launching 5G and operators lessons learnt from the previous launch of 4G LTE services.
TelecomsPricing, experts in mobile telecoms pricing worldwide, has launched a new subscription service called The Road to 5G Pricing and Services.
The service is to focus on the preparations being made for the launch of 5G services – initially as a FWA (Fixed Wireless Access) service by the end of 2018 – and as a smartphone service later in 2019.
The Road to 5G Pricing & Services will provide an update every quarter on the following four key issues:
5G key regulatory developments:
Overview of 5G regulatory developments
including consultations, auctions including
government-approved 5G spectrum.
5G technical trials:
Summary of technical trials including
applications testing, real world tests & FWA
services, later leading to 5G-enabled smartphone services.
Overview of the debate on new 5G services,
key business case developments & 5G forecasts.
5G launch plans:
News of mobile operator 5G launches
(including 5G FWA launches)
and launch plans worldwide.
" The 1st edition considers the pricing dilemmas faced by MNOs in launching 5G and operators lessons learnt from the previous launch of 4G LTE services. "
The launch of 4G LTE initially was priced at a premium to other data services, but 4G LTE pricing has since been adjusted to become the same price as a standard mobile data service - which allowed 4G LTE to develop a genuine mass market presence.
Additionally, 4G LTE pricing is now typically based on the mobile data allowance (in GB) rather than the download speed (in Mbps) in most countries, with high data allowances attracting a price premium.
As the key differentiator between LTE 4G services and 5G services is the difference in download speeds (with 5G potentially enabling 1 Gbps speeds and above) and latency (with 5G supporting so-called “ultra-low” latency applications) - the MNO may have to change its current pricing model to cater for data speed rather than data consumption with 5G.
Telecoms Pricing’s The Road to 5G – Pricing & Services is to be made available from a new website called www.5Gtariffanalysis.com - which will also provide comment and analysis on the key developments in 5G services worldwide. Also, later in 2018 Telecoms Pricing intend to host a conference on 5G pricing and services – information will be available from Telecoms Pricing when the venue and the date is finalized.
notes to the editors:
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About The Road to 5G – Pricing & Services subscription service – The Road to 5G – Pricing & Services – is to be first published by Telecoms Pricing in May 2018 as a PowerPoint slide deck. The service is to be updated four times a year, and initially will focus on the preparations for the launch of 5G, and from the end of 2018 onwards, as 5G services come to market will focus on 5G pricing and services. The service will cost GBP £1,995 per annum for a one year subscription (including four issues). Further information can be found on the Telecoms Pricing website (www.telecomspricing.com) and the dedicated 5G portal (http://www.5gtariffanalysis.com/).
About Telecoms Pricing – Telecoms Pricing is a specialist international telecoms research and consultancy organization based in London, has published a range of reports and subscription services tracking mobile and telecoms pricing worldwide. It has developed a unique pricing Tracker subscription service to track the changes in smartphone and 3G and 4G data pricing on a global basis using the Telecoms Pricing database. Further information on the services offered by Telecoms Pricing is available on the Telecoms Pricing website at – www.telecomspricing.com
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