Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Revealed: The best London boroughs to live in

-Attic Self Storage has carried out unique research to uncover the best London boroughs according to happiness, affordability, crime rate, quietness, ‘outstanding’ schools, green space and cool factor
-The results have been collated into an interactive guide, and users can filter by their most important requirements
-Richmond upon Thames has been revealed as the best all-rounder, followed by Bromley and Sutton
-The popular boroughs of Islington and Hackney are the unhappiest in the city

Thinking about moving to London or relocating within the capital? In a city this big, it can be difficult to choose the best location for you, especially when there are so many deciding factors. Helpfully, Attic Self Storage has launched an interactive guide to London’s best boroughs, created using official data alongside unique survey results in order to rank boroughs according to seven key factors: happiness, affordability, crime rate, quietness, ‘outstanding’ schools, green space and cool factor. Users can filter by their most important requirements in order to determine which London borough is right for them.

If safety is crucial to you, then consider moving slightly further from the centre to Bexley, Kingston upon Thames or Sutton - the three London boroughs with the lowest crime rate. If happiness is the most important factor, try Kensington and Chelsea, Kingston upon Thames or Bromley, which rank highest on the happiness index. At the other end of the scale, Islington has been ranked the unhappiest borough, followed by up-and-coming Hackney.

If cool factor is your kryptonite, then an impressive 41% of survey respondents say Southwark and the City of London is the coolest area in the city, home to hip-and-happening Peckham as well as Bermondsey and Dulwich. Camden has been voted the second coolest borough, followed by Kensington and Chelsea.

Taking into account all the ranking factors, Attic Self Storage has determined the best places to live in overall...

The overall best areas in London are:
1. Richmond upon Thames
2. Bromley
3. Sutton
4. Kingston upon Thames
5. Ealing

The bottom areas overall are:
32. Lambeth
31. Islington
30. Brent
29. Haringey
28. Westminster

Frederic de Ryckman de Betz, CEO at Attic Self Storage, said: “Moving to a new city can be daunting, especially one as large and varied as London. We’ve created this interactive piece with a view to helping people who may be considering relocating to decide where in the city would suit them best, whatever their priorities.”

Have a go at filtering by the requirements that matter most to you in order to determine which London borough suits you best on this interactive map!

About Attic Self Storage
Attic Self Storage is the premier independent self storage company in London for personal and business storage solutions. Based in London, Attic Self Storage offers competitive pricing for secure, local London self storage, 24-hour access & excellent service.

Our data has come from reliable sources, including the government, the Metropolitan Police Service and Vivid Economics. We used survey data to determine ‘cool factor’.

In our media pack, you can find our data, images and quotes.

Please credit this research to Attic Self Storage.

For further information, please contact:
Kiera Fitzgerald at or on 020 7242 0142.

This press release was distributed by ResponseSource Press Release Wire on behalf of Re:Signal in the following categories: Home & Garden, Travel, Construction & Property, for more information visit