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Equity Housing Group

Equity Housing Group has impressed us greatly, especially in the way they have set out to identify a comprehensive integrated solution

Stockport based Equity Housing Group has embarked on a comprehensive digital transformation agenda with the support of a new social housing system from Aareon UK ( Combined, the new system delivers the widely acclaimed Aareon QL ERP solution, 1 Touch Mobile workforce software, customer self-service portal and CRM.

With over 5,000 properties combining shared ownership and affordable rented homes, Equity Housing Group’s portfolio is diverse. Its customers depend on the group to provide high-quality accommodation, a responsive repair service, expert advice and personal support that is professional, reliable and approachable. Equity realised that technology could play a major role in both delivering and developing these extremely high service levels and that its impact would be enterprise wide; from delivering new customer services to ensuring more efficient working practices. AS a result, the group initiated its decision to go down the digital route by conducting an extensive review of the market including a competitive dialogue with the main candidates. The new system needs to achieve three things:

1) It has to improve customer choice.
2) It should improve efficiency for staff such as Housing Management Officers.
3) It should also improve commercial sustainability.

Equity chose Aareon. The decision was based both on market presence and system functionality, combined with the ability to access extremely high levels of professionalism and expertise. As Jon Brownbill, Business Lead of Equity’s Housing Management Transformation Project says; “We had the confidence to choose Aareon as quite clearly they are the market leader in housing management technology. Reassuringly, in dealing with Aareon, this strong market presence is underwritten by a level of evident professionalism and confidence that breeds an enormous amount of trust.

“In practise too, the Aareon system has many clear benefits including efficiency gains, raised productivity and enhanced customer response. In short, Aareon is the enabler for our digital strategy as they really understand what we are trying to achieve here. As a result, we have built an excellent relationship with them and we look forward to working extremely closely with them on delivering considerable digital benefits over time.”

Geraint Griffiths, UK MD of Aareon UK welcomed Jon Brownbill’s comments, adding; “Equity Housing Group has impressed us greatly, especially in the way they have set out to identify a comprehensive integrated solution They have not only chosen one that is proven in the sector, but also one that fits their business and customer needs precisely. Ultimately, this will not only benefit the group in terms of efficiency but will also boosts both staff retention and customer goodwill. We look forward to hearing of the very real benefits they are achieving.”


About Aareon (
Aareon is the leading European Software Company providing IT solutions to the Social Housing Sector. With many years of industry specific knowledge, our position as a profitable, growing and innovative organisation enables us to set the standard for business processes in the housing sector both today and into the future.

The Aareon Product Suite provides housing providers with an enterprise-wide solution.
Aareon QL Housing, Aareon QL Financials, Aareon QL CRM, Aareon QL Asset Management, Aareon QL Personnel & Payroll, Aareon 1st Touch Mobile, Aareon 360, Aareon QL Reporting Service, Aareon QL Task Centre Alerts & EDRM.

For further information on 1st Touch / Aareon please contact:

Emma Page
Aareon UK
02476 323723


Leigh Richards
The Right Image PR & Marketing Group
07758 372527

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