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- Over half (56.7%) of Brits choose meat as preferred pizza topping
- Classic ‘Meat’ Pizza most preferred (26.8%)
- Home is where the pizza is, with 70% of UK preferring to eat pizza in the home
- More than 2 in 5 (42%) of Brits eat pizza once a week

10 October 2018 – Despite the collossal growth of Brits choosing a vegan or vegetarian lifestyle, with over 3.5m choosing a plant-based diet, research by Gousto reveals that the UK still love meat on their pizza. Over half (56.7%) of Brits will choose a meat topped pizza, with over a quarter (26.8%) opting for the ultimate Meat feast. Nearly two in five (18.6%) choose a Pepperoni topping and over one in ten (11.3%) choosing Ham & Pineapple.

Top 8 Pizza Toppings
Classic Meat pizza (26.8%)
Pepperoni (18.6%)
Ham & Pineapple (11.3%)
Vegetarian (8.9%)
Four Cheese (8.7%)
Ham & Mushroom (7.9%)
Cheese & Tomato (6.8%)
Ham & Cheese (5.7%)

The research, by Gousto, also showed that two in five (42%) people eat pizza once a week and a whopping seven in ten (70%) prefer to eat a pizza in the home, a quarter of whom (26.6%) say that in doing so no one will judge them.

Over one in ten (16%) will eat a 14” pizza to themselves. A third (29.8%) admit to being stuffed after the last mouthful.

Baffled Brits
Eating pizza has always been known as a bit of treat, but the research also revealed that Brits are baffled over portion sizes with nearly a half (44.7%) not knowing what size pizza they should be ordering and will devour whatever they order, regardless. If eating a 14” pizza to yourself wasn’t enough, nearly a third (31.7%) of Brits will order a portion of chips or wedges with their order, over a quarter (27.4%) a side dish of garlic bread and one in ten (10.4%) a side of chicken wings.

The pizza Brits really want
The research, announced to launch Gousto’s new Pizza Night range, also showed that the UK would feel happier about eating pizza if it contained fresh, high quality ingredients (30%), if they knew what they were eating was the right portion size (16.8%) and it contained a good proportion of their five a day (12.3%).

Good news – Gousto launches Perfect size pizza!
Gousto, is launching a brand new Pizza Night range to its vast repertoire of delicious homemade recipes that boast the perfect size and are nutritionally balanced. The new pizza range will boast all the usual flavours and goodness that Gousto promises – providing its customers with a tasty, guilt-free, cost effective option when choosing a much loved treat.

Timo Boldt, CEO of Gousto says “It’s interesting that people see pizza as a guilty pleasure – if made and cooked in the right way – it’s actually a good source of protein, carbs and a number of your 5-a-day. Our new perfect portion and nutritionally balanced Pizza Night range has been created to bring back the Italian authenticity of a much loved food.

“At Gousto, we pride ourselves on offering delicious homemade meals that are healthy, easy to make and cost effective - we wanted to do this with pizza too. We’ve worked day and night to produce a range of pizzas that are tasty and guilt free with carefully selected ingredients, the right portion size and positive nutritional value. Our new Pizza Night range can be enjoyed without all the fuss, guilt and cost of a more traditional takeaway pizza.”

Every week, Gousto will feature a new, fun and fuss-free pizza recipe for customers to add to their weekly order. Customers will receive a flame-baked, hand-stretched base, ready to top with a handmade tomato and garlic sauce and fresh ingredients from trusted suppliers.

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The Forge Communications
emily@theforgecommunications.com
01483 821079 / 07796934230

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