• UK designed, developed and manufactured product
• Addresses the major safety vulnerability faced by all road cyclists
Congleton, Cheshire November 12th 2018, Mirror Indicate (Mi) is the first cycling accessory to make the ‘life saving manoeuvre’ second nature to any cyclist. Mirror, signal, manoeuvre is one of the compulsory skills both car drivers and motorcyclists must master to gain their license and the Cheshire based company is convinced it has made a major breakthrough in road safety for cyclists.
The wearable technology incorporates a combined mirror and indicator designed to address the dangers of road junctions where 75% of pedal cyclists are injured and the given cause of these accidents is where over half the cyclists and two thirds of motorists ‘failed to look properly’.
Fitting on the right hand Mi features a shatterproof mirror that gives cyclists a clear view of traffic behind and a single action feature to activate the indicator, which have the brightest commercially available LED lights to ensure high visibility when it’s most needed.
The inventor and managing director of Mirror Indicate Paul Tolley explains the history behind Mi, “I’ve been cycling for ten years and always struggled turning right on busy roads. Turning round to check traffic, then worrying if you can be seen was a problem and the only way to solve it was to develop Mi.’
“With handlebar mounted mirrors mean you get blind spots and usually have to set them before each journey. Using a mirror on the hand you indicate with just feels right and coupled with the brightest flashing indicator we could find, this makes a huge difference to the way you ride and your confidence on the road. Cycling helmets make accidents safer – Mi makes traffic accidents less likely. ”
The introductory retail price is GBP £44.95 plus postage and is available direct from http://mirrorindicate.com. Each unit is waterproof, lightweight, durable and robust and UK manufactured. Two fitted CR2023 batteries provide power for the LEDs emitting over 100 lumens refracted through a high visibility lens directing light to the front, side and rear of the cyclist, providing daytime visibility and exceptional visibility at dusk and night.
The unit has a tactile quality whilst an armadillo coating ensures the acrylic and shatterproof mirror is scratch resistant. An elasticated velcro hand strap allows the Mi to be also worn over thick winter gloves.
Each Mi comes with a comprehensive instruction manual, activatation magnet for handlebar mounting and robust packaging designed to fit through a standard letter box.
As cyclists approach a right turn or roundabout raising the Mi on the right hand over the activation magnet on the handlebar automatically activates the indicator and holding the mirror at eye level provides a full view of any traffic approaching from the rear before extending the arm fully to begin moving to the right hand side of the lane. Naturally most cyclists will also glance over their shoulder to confirm the road conditions are safe. When the arm returns to the handlebar passing the magnet the device is automatically switched off again.
• Far wider field of vision than fixed mirrors with blind spots
• Suitable for all types of bike - Straight and drop handlebars
• Fits on the hand or over winter gloves
• No need to fit to the bike, removing the risk of theft or vandalism
• Higher light output than conventional indicators and more visible than handlebar mounted options
• Operates without a physical switch
• Cyclists remain aware of the road in front and potential dangers for longer
• Increased visibility in traffic makes commuting far safer especially at dawn and dusk
The route to market
Mirror Indicate’s route to market is a function of both practical innovation and commercial pragmatism.
It’s taken the company’s founder Paul Tolley about ten years to develop the commercial product and began with weekend bike rides around the lanes of Congleton. “Always liked cycling and I knew I had to do something to keep fit. It was just turning right, moving across traffic, unsure of what’s coming up behind you that caused me problems.”
Those bike rides also helped Paul visualise what would help with making turning right safer.
What’s more is that after fruitlessly searching for anything that would help him, the idea of a mirror and indicator on the right hand took form in the shape of early prototypes.
“The mirror worn on the right hand made such a difference to me on the road. The field of vision with a handlebar mounted mirror is just too small for real confidence, using the wearable mirror you see so much more because it is so much closer to your eyes. You also lose the wobble less mobile cyclists get when they turn round to check traffic behind them,” adds Tolley.
Making the indicator work safely and reliably took more time. “I spent a lot of time and money getting this right. Logically you’d think electronics could be made to recognise the movement of the right hand turn signal but whatever we tried wasn’t 100% reliable and that isn’t safe enough. Using a powerful magnet on the handlebars to switch the indicators on and off is more reliable and safer,” adds Tolley.
The next stage was investigating the commercial potential of a wearable mirror and indicator. Market research from survey monkey spanned the views of some 250 consumers gathering first impressions, whether they’d buy one and so forth. The figures were so compelling they helped secure a £25 000 loan from Virgin Start-up in 2017 to help finance the company.
In the survey 75% of cyclists responded positively to the idea and over 58% would be likely to buy the product. It was also the comments people gave, ‘Simple and so obvious, it should have happened long ago,’ ‘cycling in the UK is dangerous, cyclists need to make sure they can be as safe as possible, as the car drivers are not... ‘
Some of the motorists’ comments were also telling ‘As a motorist anxious for the safety of cyclists I've worried about the occasional difficulty of making out cyclists' hand signals at dusk and in poor weather conditions and would love to see lighting used in this way’ and ‘ Cyclists take no notice of cars whatsoever but I would buy one for my daughter as any additional safety measures she can have while cycling are a bonus and would probably help in an insurance claim if she was not at fault. Especially useful in places like London where there is so much traffic.
About Mirror Indicate
Design, most manufacturing and assembly is all UK based. “We looked for suitable printed circuit board suppliers in the UK and that was the only element we had to outsource. Haverhill Mould and Tooling in Suffolk provides our casing and the quality of the plastics in the product and advice we’ve had in areas such as waterproofing the unit has been first rate,” adds Tolley.
The Mi unit’s design is registered throughout Europe and both European and American patents have been applied for. The company is a member of the Bicycling Association and is a keen lobbyist for improving cycling safety.
For review samples, interviews and more pictures please contact Martin Ball
Mobile 07713 166172 email@example.com
Figures on road safety are sourced from the Department for Transport’s Pedal Cycling road Safety Factsheet from March 2018
The ‘life saving manoeuvre’ is a central component for all motorcyclists to learn and master to get a license to ride on UK roads, also known as OSM PSL (Observe, Signal, Manoeuvre – Position, Speed, Look).
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