Dynama OneView selected by Starboard Cruise Services

Cloud-based technology will enable premier retailer at sea to streamline workforce management processes and support up to 2,000 crew members through self-service

London, UK - Dynama, a global supplier of workforce deployment software, has announced that Starboard Cruise Services has selected the organisation’s flagship product OneView to support up to 2,000 crew members aboard Starboard’s leading cruise line partners around the world, including Royal Caribbean International and Norwegian Cruise Line. Part of the world’s luxury brand company, LVMH Moët Hennessy Louis Vuitton, Starboard Cruise Services has purchased Dynama’s cloud-based solution to streamline the company’s workforce management processes and enable crew to self-serve their schedules and travel arrangements.

Rob Gunderson, Senior Director, Information Technology at Starboard Cruise Services commented, “What attracted us to Dynama is their expert knowledge of the cruise industry. They have the experience we need to build a robust workforce management framework that meets the needs of a world-class travel and leisure retailer. We plan to make the most of OneView’s web-based architecture and sophisticated API to link seamlessly with our other important business systems to provide a synergetic perspective of all crewing and associated finance and travel activities. The addition of self-service capabilities will enable staff to update personal information and view forthcoming shifts and travel arrangements themselves. This will empower and motivate them to create a uniquely entertaining and memorable shopping experience at sea.”

Dynama OneView captures all essential details necessary to develop efficient schedules for the liners’ crew members’ work based on their skills, availability, berthing locations and important travel documents such as passports, visas and medical certificates. Using self-service, crew can view their own, as well as colleagues’ schedules, request shift changes and book time-off while they are on the move using their mobile devices.

Lee Clarke, General Manager, US/EMEA at Dynama added, “Starboard Cruise Services has revolutionised shopping on board cruise ships and has an outstanding reputation for bringing coveted brands and exceptional guest hospitality to the cruise industry. We are absolutely thrilled to welcome them as our latest partner and look forward to working with them to deliver a successful implementation. We are confident that the benefits of our highly flexible solution will transform Starboard’s workforce optimisation and resource planning infrastructure to drive future success and further establish the company as the world’s dominant cruise retailer.”

For over 25 years, organisations around the world including some of the world’s leading cruise companies have relied on Dynama to meet their crewing, travel and compliance management requirements in a fast-moving, highly competitive industry. Dynama OneView is a comprehensive resource planning and workforce optimisation solution that maximizes the effectiveness of skilled personnel, assets and compliance in often complex and challenging environments. It ensures resources are in the right place, at the right time, with the right capability and at the right cost.

For more information, please visit Dynama

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About Starboard Cruise Services
Starboard Cruise Services is the premier retail expert at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers. Starboard proudly provides retail operations for eight leading cruise line partners around the world, including Royal Caribbean International, Celebrity Cruises, Carnival Cruise Line, Costa Cruises, Norwegian Cruise Line, Dream Cruises, Crystal Cruises and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury provider. Starboard has been consistently recognized for excellence by the travel-retail industry with numerous awards including Duty Free News International’s Americas Cruise Retailer of the Year, Asia/Pacific Cruise Retailer of the Year and Global Cruise Retailer of the Year. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.

About Dynama
Dynama, an Allocate Software company, builds on 25 years’ heritage and is a leading provider of workforce deployment and resource optimisation software. Headquartered in London with an office in Canberra, Australia and sales and support in the USA, Dynama is committed to customers and organisations across multiple sectors that manage large, multi-skilled workforces, in fast-moving environments. Its flagship product, Dynama OneView, is designed to underpin complex workforce management in safety critical and high-skill level environments, delivering both safe staffing and productivity savings.

For more information, visit Dynama Global

Press contact:
Mary Phillips
PR Artistry Limited
T: +44 (0)1491 845553
E: mary@pra-ltd.co.uk