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A new study reveals dogs are key to our happiness, but what is causing 4 in 10 dogs to show signs of stress?

● 50 per cent of dog owners admit to suffering from mental health issues but say dogs make life better ‘just by being by my side’
● 46 per cent dog owners believe their dog has suffered from depression, anxiety and phobias, and men and women are dealing with it in different ways
● 87 per cent people say their dog is most important to daily happiness beating friends by almost four times as much, so are we replacing our friends as confidentes with our pets?

Dog owners are relying on their pets more than ever for happiness, new research by Furbo has revealed, with more than half of men (57 per cent) admitting that having their dog by their side has the biggest positive impact on their mental health.

According to the pet tech firm, half of dog owners say they have suffered from mental health issues, such as anxiety, phobias and depression and 4 in 10 are now also recognising those same signs in their dogs with dogs barking, destroying post and chewing beds when left alone as well as becoming withdrawn, not wanting to go outside.

In a bid to make dogs happy, owners are seeking advice from pet experts, such as vets or behaviourists (77 per cent of women say) and have been seeking out new technology, such as dog cameras, to keep in touch with pets when left alone so they could ‘call in’ and let their pet hear their voice (53% of men revealed) to make them feel better.

Dog owners also admit to spending monthly on their pet’s happiness, with over half (53 per cent) of city dog owners spending up to 100 GBP.

How Dogs Are Replacing Friends as Confidentes

4 in 10 dog owners say their pets will always come first and they are a big part of the family. They believe this makes them good pet parents, so perhaps it is no surprise that when it comes to admitting who makes them happiest on a daily basis, dogs top the list (87 per cent), followed by partners (50 per cent) with friends falling behind dogs by nearly four times as much (22 per cent).

Table: Men & Women Reveal Exactly Who Is Most Important to Happiness

Who has the biggest impact on a person’s happiness?
(Percentage of men v women who admit this)

Dog/s - 73.68% (men) - 90.76% (women)

Partner - 63.16% (men) - 48.37% (women)

Children - 28.95% (men) - 33.15% (women)

Friends - 15.79% (men) - 23.37% (women)

Grandchildren - 13.16% (men) - 10.87% (women)

Is Canine Depression on the Rise or Is Something Else Going On?

In Furbo’s study, 52% of dog owners revealed they believe we assign human moods and feelings to our dogs' behaviours, more now than ever before, but perhaps this is no surprise since dogs and humans have always had a close relationship, led by dogs evolving to suit our needs. So are dogs learning to read our emotions too well resulting in them developing anxiety and other phobias?


In 2018, scientists at the University of Bari Aldo Moro2 in Italy carried out a study monitoring the reactions of dogs when analysing human faces when feeding and learnt that dogs study our faces to understanding the emotions behind our expressions. And it seems as we learn more about how our dogs connect with us, we connect their reactions to human emotions too.

Ryan O’Meara, a former professional dog trainer commented on the findings:

“The role of the modern dog is very different today as fewer and fewer dogs are purchased with the intention of performing particular tasks but, more specifically, as a means to provide pure companionship. As our own lives become busier and more stress-filled, it makes sense that owners would worry that their dogs, who share our lives, would feel similar to us.

“Often this is simply a case of incorrectly transferring our very human worries on to our nearest and dearest friends (our dogs) but in some instances, it’s true. Dogs can be stressed if we’re stressed. We know this to be the case. So even in the ironic case of us being stressed about whether our dogs are stressed, we can inadvertently make our dogs feel anxious.

“The key to avoiding these negative scenarios is to ensure our dogs are properly fed, mentally stimulated and lead a life of recognisable routine and stability.”

- ENDS -

Notes to Editors

1 Furbo partnered up with K9 Magazine, a lifestyle magazine featuring a wide range of dog ownership topics. K9 Magazine issued a survey to its readers, to which 1,180 responded.

2 University of Bari Aldo Moro, Italy, study into dogs reactions to human expressions -

Case studies with images available upon request.

For further information please contact:

Kim O’Meara

K9 Magazine, Total Pet Publishing

Tel: 07903 410 421

About Furbo

Furbo is a dog camera with which the owner can see their dog, talk to them and even throw them treats. Thanks to close collaboration with professional trainers and veterinarians, Furbo allows the dog to stay in contact with the caregiver. Over 100 favourite treats fit into the container and should ideally have a diameter of 0.4 inches/1cm. 1080p camera and night vision: a live stream video with a 160º wide-angle view enables to observe the dog via an app day and night.

The innovation was launched by Tomofun in the UK in 2017. The target group: worried dog owners who have to leave their pets alone every now and then. With Furbo, dog owners can keep an eye on their pet and stay in touch with them. The owner can talk to the dog via the microphone and reward the dog by pushing a button. For good neighbourliness: push messages on devices such as smartphones and tablets inform the owner immediately when the dog is barking. Furbo uses signal lights that are visible for dogs. Once the app is open, the light switches from yellow to blue to attract the dog's attention.

The Furbo app works on iOS, Android devices and the Apple Watch. Similar to click training, Furbo makes a sound before a treat is tossed. This allows the dog to get used to the device and develop a positive association. The Furbo dog camera is available on Amazon and the Furbo website.

This press release was distributed by ResponseSource Press Release Wire on behalf of K9 Media Ltd in the following categories: Health, Home & Garden, Farming & Animals, for more information visit