FrOtober is the 31-day campaign encouraging women to celebrate their natural hair for the month of October.
Tammy Facey, the CEO behind plant-based organic super brand Jim + Henry, wants women to glorify what they were born with and stop trying to tame their beautiful curls - just for a month.
“It is really sinister how defined, looser curls are put on a platform compared to thicker, Afro hair which may not necessarily be as defined. It’s bizarre, outdated, and high time for change,” says Tammy.
“Afro hair in its tightly textured magnificence is More Than Enough and worthy of high praise, yet natural styles are not even seen as socially acceptable in many contexts.”
To take part in #FrOtober post a photograph of yourself with natural hair using the hashtag #FrOtober.
For more information on FrOtober visit www.jimandhenry.com or follow on Instagram @_jimandhenry_ and Facebook @jimandhenry
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