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● Dog adoption website reveals it takes just over two minutes before we know a dog is ‘the one’

● Scientific studies reveal oxytocin levels rise when humans gaze into a dog’s eyes - this is known as the ‘love hormone’ and we associate trust, love and attachment with it

● Soul singer Beverley Knight knew within minutes of watching a video that Zain was the one: “There was something about the way he was playing, just something about him and I said to my husband ‘come and have a look, I think this might be our dog’.”

● Celebrities including Pete Wicks and Jorgie Porter team up to promote the UK’s first ever National Dog Adoption Day on 25th October 2019

A new study has revealed that it takes dog lovers two minutes and seven seconds1 before they know a dog is ‘the one’, according to new analysis.

The research has been released by National Dog Adoption Day and Animal Friends Insurance and is based on the average time spent looking at a dog’s photos before more than 2000 would-be dog owners sent adoption enquiries to dog rescues. The dogs who took part in the study on were a mix of breeds, sizes and ages.

The findings reveal that even when based entirely on a dog’s photo, or even a video, we begin to build a connection instantly.

Scientists lay our emotions to dogs firmly at the door of the ‘love hormone’2, oxytocin, which is released into the brain and is elevated when humans gaze into a dog’s eyes.

Professor Sir Cary Cooper, an expert in psychology and wellbeing at the University of Manchester says the study reveals more about our relationship with dogs:

“There is a relatively close bond between dogs and humans, and it is certainly the case that humans look for nonverbal signs from dogs, such as eye contact and facial expressions, in determining whether we like them and they like us.

“Studies with pet owners have shown that gazing into our dog’s eyes releases levels of oxytocin in the brain and this plays an important role how dog owners bond and form attachments with their dogs, much in the same way parents and children do.

“This latest study reinforces beliefs that whether humans are in direct contact, face to face or looking at dog photos online, how we interpret the relationship we have or could have, with a dog stems from their eyes and facial expression when emotion is a factor.”

The news comes as the UK prepares for its first ever National Dog Adoption Day. The campaign is being led by dog adoption website and Animal Friends Insurance, who want to debunk the myths about adopting dogs and encourage people to consider adopting.

Celebrities including Pete Wicks, Charlotte Hawkins, Sarah Jayne Dunn and Beverley Knight are sharing their stories to inspire others to think about adopting a dog this October during the school holidays while the whole family is at home to settle their new pet into their new home.

Beverley Knight and her husband James O’Keefe were searching for a dog to adopt last year. The soul singer recently explained the instant connection she felt to Zain through a web browser.

“My husband James happened to be looking through one day, he kind of did it all the time, he was always looking through and he had left the page up so I, out of curiosity started to look and I came across a video of a black and white dog playing with a white dog and I just thought ‘oh this dog is so cute, look at his little face and I found myself reading the blurb about the little black and white dog. He was described as a dude and said his name was Zain and he was about nine-months-old.

“There was something about the way he was playing, just something about him and I said to James ‘come and have a look, I think this might be our dog’. James saw him and he was like ‘oh my god, he’s perfect.’ He was just gorgeous. We didn’t know what breed he was but we started to make enquiries with his rescue, Angel’s Kiss. The next thing was we were accepted and he was winging his way to us from Spain.”

What National Dog Adoption Day Hopes to Achieve (& Why It’s Needed)

The goal of National Dog Adoption Day (25th October 2019) is to give support to animal shelters across the UK by promoting the concept of dog adoption while sharing stories of some special dogs in rescue currently looking for new homes.

The campaign also hopes to help new dog owners understand what lies ahead by sharing the many fantastic benefits of adopting a dog.

“By understanding the responsibilities in the short and long term, we really hope we can help new dog owners prepare for the years ahead. When a dog joins our family it will give us 100%. We become their world. We should always be thinking about how we return the dedication they show to us because owning a dog is a true privilege,” says Ryan O’Meara, a former professional dog trainer and co-founder.

Lynsey Swaine, Campaign Manager for Animal Friends Insurance's £100K Charity Giveaway said: “We are thrilled to work with to launch the UK’s first National Dog Adoption Day and encourage anyone thinking about getting a dog to consider adopting.

“Dogs bring so much joy into our lives, it's no wonder one in four households3 own a dog. It’s no secret that kids love animals, and if they’re old enough, having one as a pet can actually teach them a lot of important skills. Not only will they learn the practical skills required to own a pet, they’ll also develop their nurturing and empathy skills, which are vital in later life."

Ryan O’Meara concluded: “With the school holidays upon us, we want to encourage anyone thinking about getting a dog to seek advice from a rescue on what kind of dog might suit their lifestyle because the right dog will be out there for them, most likely sitting in a shelter somewhere right now.”

-- Ends --

For further details, please contact:

Kim O’Meara
07903 410421

Interview opportunities are available with and National Dog Adoption Day co-founder Ryan O’Meara.

Dropbox link available including images and quotes of celebrity ambassadors, case studies of overlooked dogs currently looking for new homes and further dog adoption statistics here:

1 Conducted online on between 1st-23rd September 2019, based on the average time spent on dogs pages before 2053 would-be dog owners sent an adoption enquiry to the dog’s rescue. The dogs were a mix of breeds, sizes, ages and genders.
2 Scientific study from 2015 -
3 PFMA pet population study 2019 -

About & National Dog Adoption Day: is the UK’s leading dog adoption site. Launched in 2007, the site was set up to help publicise the concept of dog adoption, support animal rescues and help more dogs to find loving new homes.

Working alongside over 600 animal rescues across the UK, the site has helped more than 55,500 dogs to find new homes and aided rescues in raising donations of more than £10 million.

In 2019 launched the UK’s first National Dog Adoption Day to debunk the myths surrounding rescue dogs and dog adoption while shining a light on once abandoned dogs.

About Animal Friends Insurance:

Established in 1998, Animal Friends Insurance is one of the largest independent pet insurance providers in the UK for dogs, cats and horses.

The company is committed to helping animal welfare charities worldwide.

Animal Friends is the trading name of Animal Friends Insurance Services Limited, company number 3630812, registered office Animal Friends House, Sun Rise Way, Solstice Park, Wiltshire, SP4 7QA.

Animal Friends Insurance is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, FCA Number 307858.

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