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The ‘Kerovka’ simulation, created by Prendo Simulations in collaboration with Professors at Kellogg School of Management and Wharton School of the University of Pennsylvania, is revolutionising business and management education by enabling students to learn by doing.

Currently being used in a number of the top business schools in the world, including Kellogg, Wharton, HEC Paris, and Saïd Business School at the University of Oxford, the Kerovka simulation is the latest in Prendo’s educational simulations.

Covering key topics such as crisis management, managing trust and reputation, stakeholder management and responsible leadership, the Kerovka simulation enables students to actively take part during classes, significantly changing the way in which business students learn.

At Saïd Business School, the Kervoka simulation is being used in its MSc in Major Programme Management for a module on corporate diplomacy. The cohort is broken down into teams who, over a two-hour period, experience the challenges and dynamics of working with multiple internal and external stakeholders in a complex scenario. This is followed by a classroom debrief in which the outcomes are uncovered and explained. The process gives participants an engaging, emotional and therefore memorable experience.

Alastair Giffin, Director of Prendo Simulations, says:

“The Kerovka simulation challenges participants to manage a crisis under time pressure, by engaging stakeholders, building trust and managing reputation. With radical innovations happening in many other industries, Prendo’s mission is to provide real innovations, like the Kerovka simulation, to the leadership education industry, an industry that is still primarily using centuries old teaching methods.”


For more information about the Kerovka Simulation, or to speak to Alastair Giffin, contact Jonny Stone at or call 01582790704.

This press release was distributed by ResponseSource Press Release Wire on behalf of BlueSky Public Relations Ltd in the following categories: Consumer Technology, Business & Finance, Education & Human Resources, for more information visit