Embrace Your Music Mishaps And Star In A Global Ad
Yamaha Music London
Yamaha Celebrates the Beauty of Mistakes with
Global “Knock Turn” Campaign
Embrace Your “Uh-Oh” Moments, and You Could Be the Star of a Global Ad!
London, UK — January 24, 2025 — What if the mistakes you make while playing the piano could lead to something extraordinary? Yamaha is challenging pianists around the world to embrace their “uh-oh” moments, proving that the beauty of music lies not in perfection, but in the passion and joy behind every note—mistakes included.
Enter the “Knock Turn” campaign, an inspiring global initiative that showcases the magical power of imperfections. Featuring an original piece titled “A Nocturne of Endearing Errors,” the music is a mosaic of mishaps from over 40 pianists, collected through “Piano Diary” app (using Yamaha’s advanced technology) all woven together to form a captivating symphony. This new piece of music is called “Knock Turn Op.9-2” arranged by composer, Kunio Matsuzaki.
Celebrate Your Mistakes with Yamaha Music London!
Yamaha Music London, the Yamaha Brand Store located at 152-160 Wardour Street, Soho London is excited to play a key role in this global celebration of imperfection. On Saturday, 1st February 2025, the store will host a special competition event where pianists of all skill levels can perform “A Nocturne of Endearing Errors” and have the chance to be featured in a global Yamaha ad.
It’s the perfect opportunity for you to embrace your mistakes, share your unique musical journey, and maybe even become a part of Yamaha’s next big campaign!
From 11:00 AM to 5:00 PM, stop by Yamaha Music London, grab your sheet music, and perform your version of “Knock Turn Op.9-2.” Whether you play the entire piece or just a part that speaks to you, this is your chance to showcase your individuality—and who knows, your performance might just be the one featured in Yamaha’s next global ad!
How to Participate in the Global Competition
It’s easy to get involved in Yamaha’s worldwide campaign! Just follow these simple steps:
1. Follow Yamaha Music Global on Instagram
2. Post a video of you playing your own version of “A Nocturne of Endearing Errors”
3. Add the hashtag #LoveYourMistake
By entering, your content may be shared on Yamaha’s campaign website, social media channels, and in advertisements around the world.
Event Details:
Date: Saturday, 1st February 2025
Location: Yamaha Music London, 152-160 Wardour Street, London W1F 8YA
Time: 11:00 AM - 5:00 PM
Important Notes:
• Video recording will take place during the event.
• Participants will be required to sign a consent form if they wish to be featured in the video.
• Minors must have parental consent to participate.
•Join us at Yamaha Music London and show the world how you turn your mistakes into magic with #LoveYourMistake!
This is your chance to be part of something unique—celebrate your musical mistakes with Yamaha and let the music play!
#LoveYourMistake #KnockTurn #YamahaMusic #NocturneOfEndearingErrors
Yamaha Music London Media Contact
Delia Bourne
Phone: 33+ (0)766584722
Email: press@yamahamusiclondon.com
EDITORS NOTES
Yamaha Corporation has recently launched a new global campaign with the message “WE LOVE MUSIC, IN EVERY KEY” the concept highlights with a touch of humour, the daily life of a musician away from the spotlight showing interrupted practice sessions and unexpected mishaps. The goal of the campaign is to make people feel close to music, encourage them to begin or continue to play music and support them on their journey.
For more information visit the official campaign page
“WE LOVE MUSIC, IN EVERY KEY.”
https://yamaha.io/40Jc4ew
Yamaha Corporation is a global leader in music, providing innovative musical instruments, audio equipment, and sound solutions to inspire musicians everywhere. With a passion for supporting creativity and artistic expression, Yamaha believes that every note and every mistake is a part of the beautiful journey of music.
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