CIM recommend ‘On Purpose’. On Purpose: Delivering a branded customer experience people love awarded ‘book of the month’ by CIM

On Purpose, written by Shaun Smith and Andy Milligan, has been announced as book of the month by The Chartered Institute of Marketing. CIM celebrate the best business marketing books that appeal to leaders in the marketing community. As the world’s leading professional marketing body, CIM is uniquely placed not only to be the voice for the marketing community, but an active participant – catalysing and shaping the future of this ever-changing profession.

On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love aimed at leaders who want to deliver exceptional results for their business through exceptional experiences for their customers.

Because purpose is what you do, not what you claim, each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including Barclays Bank, Lush, Nissan, O2, Timpson and Zappos.

Andy Milligan, Founder of The Caffeine Partnership commented: “It’s a wonderful accolade that On Purpose has been recognised by CIM. Their support representing and developing professional leaders and marketers has an unrivalled breadth, depth and diversity with a huge impact”.

The Caffeine Partnership works with impatient business leaders. People who want to achieve change and drive sustainable growth. Is your organisation fit for Purpose? Does your organisation have a clear Purpose? Does your Purpose fit with your customer? Are you doing it ‘On-Purpose’?

Read more at https://thisiscaffeine.com.

For further comment or expert opinion from Andy Milligan on this subject, please contact: clare.weatherill@thecaffeinepartnership.com Mobile: +44 (0)7956 130373