Customer Acquisition Cloud gives marketers insight into the entire customer journey, from initial search, through to the point of purchase.
New offering built upon recent acquisitions of Campanja and EngageClick
London, UK, 19 April, 2016 – 7 announced today that it has launched the 7 Customer Acquisition Cloud, a suite of marketing technology solutions that enable marketers to better connect with, and influence, consumers at every touch point. The suite is based on the acquisition of Campanja, the market leader in paid search bid optimisation, and EngageClick, a leader in personalised marketing. Combined with 7's intent-driven, predictive customer engagement platform, the 7 Customer Acquisition Cloud gives marketers insight into the entire customer journey, from initial search, through to the point of purchase.
Marketers in large organisations are increasingly challenged to provide the personalisation that consumers have come to expect. The 7 Customer Acquisition Cloud empowers companies to achieve more effective customer acquisition at lower cost, increase their understanding of how media spending is driving revenues through marketing campaigns, and leverage the billions of consumer interactions that happen annually on the 7 platform.
"Personalisation is the key to acquiring new customers and retaining them," said PV Kannan, founder and chief executive officer of 7. "When companies deliver personalised, contextual interactions from the beginning of the customer journey, they find that it becomes much easier and less expensive to attract new customers. With this new suite, marketers can better influence consumers as they make critical purchasing decisions."
Advanced Bid Optimisation Delivers Better Search Results at Lower Cost
With the acquisition of Campanja, 7 now offers Advanced Bid Optimisation software that is helping large online advertisers such as Starcom and Mediavest, and Wargaming drive double-digit gains in the performance of their search campaigns.
Campanja's software combines automated, high-frequency bidding with predictive data modelling to allow marketers to accurately predict the true value of search clicks and adapt instantly to changes in search patterns. When paired with 7's customer intent data, the result is a highly personalised search campaign that delivers more effective customer acquisition at a lower cost.
The addition of Campanja's Advanced Bid Optimisation solutions to the 7 marketing technology stack brings together the best of customer engagement and customer acquisition. Companies leveraging this solution will have greater insight into potential prospects, making it possible to personalise offerings and services throughout the entire customer journey.
Predictive and Personalised Content Marketing Platform Helps Marketers Better Connect with Consumers
With the acquisition of EngageClick, 7 now delivers a content personalisation platform that continually improves marketing content and consumer engagement across inbound and outbound channels, by fine-tuning the experience for each consumer over time. As part of the 7 Customer Acquisition Cloud, the solution leverages machine learning and cognitive science to adapt to customer behaviour over time.
Personalised content and optimised experiences ensure consumers are getting the best marketing offer, at the optimal time and in the ideal format. Programmatic content technology adds intelligence to media buys – a critical component for keeping customers engaged and helping marketers better understand their audiences.
A powerful machine learning system, integrated with several data sources and data platforms, combines software for predictive prospecting (what prospects might like to buy), retargeting (determining what consumers wanted in the past) and predictive optimised targeting (forecasting what they will likely want in the future) to determine outcomes for each consumer. This adaptive system then selects the best digital content delivery channel to present a customised offer for each individual customer.
For more information on the 7 Customer Acquisition Cloud, contact 7 at firstname.lastname@example.org.
7 makes customer service and sales simple. Our platform and applications use big data and predictive analytics to understand customers and drive better service and sales results for large enterprises. 7's platform enables an omnichannel interaction experience. We connect customer interactions across an enterprise's web, mobile, chat, social, and phone channels. It's all in real-time and in the cloud. Our solutions drive immediate business results. We increase revenues, reduce service and sales costs, and create more satisfied customers. 7 serves the Global 100 market leaders in the Financial Services, Retail, Telecommunications, Technology, and Travel Industries. 7 is noted by Forbes as one of America's Most Promising Companies. 7 is based in Campbell, California. For more information, please visit: www.247-inc.com. 7 is a registered trademark of 24/7 Customer, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
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