Number of enterprise apps doubles in 2015 – with the UK leading the way

The number of enterprise apps doubled last year as businesses become increasingly aware of the potential impact that ‘in house’ apps can have on productivity, according to a new report by Fliplet.

The Year in Mobile Report, which included data from enterprises operating across 10 geographical markets, showed that in 2015 enterprises on average created just under five apps each - an increase of 176% on 2014 – with the rise particularly prevalent in non-technical departments such as marketing and human resources.

If that trend continues then the number of apps created on average annually by enterprises is expected to rise to over eight by the end of this year. The revelations follow those by tech research group Gartner which predicts that by the end of next year, market demand for mobile app development services will grow at least five times faster than companies’ internal IT can deliver them.

According to the Fliplet Year in Mobile Report, about 40 per cent of enterprise apps created last year were designed for customer use and 60 per cent for in-house or employee use, indicating that more businesses are aware of the potential for mobile apps to increase productivity levels – potentially by as much as 40 per cent, according to independent research.

The Fliplet report revealed UK businesses were the most active users of enterprise apps last year, with India seeing the greatest engagement levels. While there was a wide variety of industries investing in enterprise app development, Professional Services, Energy & Utilities, Technology and Healthcare were the frontrunners.

Employee Handbook, Conference and Content Marketing apps proved to be the most popular app types created by enterprises last year.

Ian Broom, CEO and Co-Founder of Fliplet said: “As demand for in-company mobile apps grows, businesses are searching for easier creation solutions that enable all staff - not just IT - to build mobile apps that solve business problems.

“We expect this boom in enterprise app creation and use to continue exponentially as companies begin to realise the productivity benefits of enabling their employees to work from anywhere,” he said.

“We also expect wearables to become standard equipment for knowledge workers, and companies to start using enterprise virtual reality to add additional levels of immersion to workflows.

“Sectors such as Logistics, Transportation, Manufacturing and Retail, which are currently supplying IT only via mobile devices, will be key adopters of mobile app technology in 2016.

“Enterprise mobile apps enable companies to get software solutions to non desk-based employees working in factories and stores, for a fraction of the cost of traditional computers.”

For further information, please contact: Tobi Ruth Adebekun or Richard Simpson on 0118 900 0860 or email tobi-ruth.adebekun@sixdegreespr.com


About the Fliplet Year in Mobile Report
The companies represented in this report have a combined total of 1.5 million employees. They work across a range of industries including Professional Services, Healthcare, Aerospace & Defence, and Technology. The analysis was based on the internal data from all apps created by companies on the Fliplet platform.

Additional Findings
● Customer-facing apps have only slightly more users than employee apps - On average there are 342 users per customer-facing app listed in a public app store and 248 users per internal employee app.

● iOS is leading the way when it comes to enterprise apps – 81% of enterprise mobile app use was on iOS devices compared to 19% Android.

● But Android users were more engaged viewing 22.3 screens on average compared to 6.2 for iOS.

● Loyalty is on a spectrum with enterprise apps - 38.6% of app users only visit the apps between 1-2 times but this is closely followed by 31.9% of users who visit 9 or more times.

● The most active enterprise app use is towards the end of the week - 22% on Thursday and 21% on Friday. The best day for new app users is Thursday and the best day for engaged users is Monday, with an average of 11.2 screens viewed.

About Fliplet
Fliplet makes it easy for anyone within an organisation to create and share their own enterprise apps without coding skills. Apps created with Fliplet are used to make key business processes mobile including reporting, training, sales support and marketing. Some of the world’s leading brands have chosen Fliplet as their enterprise app platform. Find out more at www.fliplet.com.