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Bottoms up for a new Doggy beer

Hair of the dog? WOOF&BREW, the makers of herbal doggy teas tonics and treats have launched ‘Bottom Sniffer’ - a new iconic doggy beer giving dogs real ‘tail swagger’.

With a 96% palatability approval rate, ‘Bottom Sniffer’ provides the ultimate refreshment and treat for dogs and offers owners the chance to have a beer with their best mate. (Humans need to buy their own beer of course) It’s also designed to produce an ‘odour’ helping create envy amongst their doggy peers when being bottom sniffed!

It’s no coincidence that this brew contains Dandelion & Burdock! Not only are these herbs full of nostalgia in ‘beer type’ drinks, they, along with all the other herbs included, help towards aiding general well being for dogs. Not forgetting they add to the unique taste of ‘Bottom Sniffer’.

Co-founder Steve Bennett commented “Apart from the fact it’s a really fun product and creates an iconic treat, there is also substance behind the name. The average dog nose is anywhere between 10,000 and 100,000 more sensitive than ours. Sniffing each other’s bottoms is more than just a doggy ‘hand shake’. Dogs are able to sense the emotional status, gender and diet of the dogs they are sniffing”. Bennett added “Initial reactions amongst retailers and consumers have been incredible, and ‘Bottom Sniffer’ will be available in most pet stores as well as dog friendly cafes, hotels as well as our own website. We have also had more than 100 dog friendly pubs pre-order so a Friday night down the pub with your dog can now be a truly enjoyable experience for all.”


Notes to the editor:

The co-founders of WOOF&BREW are Steve Bennett (Top Dog), who also founded Dogfriendly, Lisa Morton (Brand Bitch), a brand designer & consultant, who has worked with many famous fmcg & luxury food and drink brands, and Nick Gandon (Working Dog), also director of Reginald Ames, one of the UK’s oldest tea merchants. All dog and tea lovers, the team brought their expertise together to launch their unique tea and tonic product range that created a new category in the pet sector.

Since launching WOOF&BREW have also developed various treat ranges including herbal-infused ‘NOM dogs’ treats, and now ‘Bottom Sniffer’

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