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“The decision to crowdfund now is to facilitate the growth of the company in line with the growth of the sports nutrition market

Norwich based sports nutrition manufacturer and distributer Hench Nutrition has become the first of its kind in the UK to feature on leading crowdfunding website Crowdcube

Norwich, 13th July 2016

Norwich based Hench Nutrition have today become the first UK based manufacturer and distributor of sports nutrition products to feature on the Crowdcube platform. Hench Nutrition ( is an established online sports nutrition business, boasting an existing client base of over 30,000 customers and selling more than 500 innovative products including protein shakes, slimming aids and high protein snacks. The company manufactures its own product range in-house, using ingredients from audited suppliers at their impressive 5,000 square foot, pharmaceutical grade production facility in Norwich, Norfolk.

Founder and Managing Director, John Horwell explains why Hench is such a good investment opportunity:

“I launched Hench in 2011, working from my parent’s spare bedroom and funded everything in the beginning on a credit card. Since then, thanks to some hard work and innovative product ideas, we have achieved sales to date of over £2 million. We have developed a robust business model and now our plans are to continue to grow the business with more staff, new and exciting products and a wider marketing strategy. To do this, I made the decision to invite investors to come on board through Crowdcube.”

The UK sports nutrition market is currently worth £300 million in the UK with global projections taking the value to $37 billion worldwide by 2019. In a market with such a massive growth potential, Horwell believes that with his proven business model, now is a great time to seek investment.

“The decision to crowdfund now is to facilitate the growth of the company in line with the growth of the sports nutrition market. We have monitored and analysed the sector and believe, based on our strong growth projections and experience to date, Hench offers an exciting investment opportunity for anyone who would like to add a sports nutrition brand to their portfolio, or invest for the first time in products that they use and will continue to use in the future. With high net profit margins and the company already paying dividends, we really have already proven our scalability.”

Hench Nutrition is now live on Crowdcube for 30 days, where investors of any size can easily purchase shares in the company. Investors can also qualify for Income Tax Relief under the governments Enterprise Investment Scheme (EIS). Crowdcube is authorised and regulated by the Financial Conduct Authority and is the world’s leading investment crowdfunding platform. You can join in under two minutes, it’s free and there’s no obligation to invest. It offers opportunities for all investors, with investments starting from as little as £10. Investments of this nature do carry risks to your capital. For more information and to view the Hench Nutrition campaign video simply go to


Images to support this story are available to download from here: IMAGES

For more information, an interview with John Horwell, additional images or product samples please contact Jay Evans at Kin Communications on 020 7158 0000 or email

Notes to Editors

Hench Nutrition offer a range of sports nutrition supplements, vitamins and sports accessories all manufactured and distributed in the UK. New innovative products include nature bars, flapjacks and more recently a protein mug cake mix.

Crowdcube provides a platform for entrepreneurs of start-ups and growing businesses to connect with potential investors. Dedicated to helping UK-based entrepreneurs raise finance to start or grow their business, Crowdcube is the world’s first crowdfunding website that gives investors real equity in the companies they fund. Crowdcube uses the web-based notion of ‘crowdfunding’ where a community of like-minded people pool their money and knowledge together to back an idea, business or person. The Crowdcube website is approved as a Financial Promotion by Bishop Fleming – an FSA authorised company.

This press release was distributed by ResponseSource Press Release Wire on behalf of Kin Communications2 in the following categories: Men's Interest, Sport, Business & Finance, for more information visit