Xref – a reference for going global

Natterbox Telephony and Salesforce integration drives international expansion and brilliant customer experience.

London August 2nd 2016. Today Natterbox announces that Xref, a global provider of a cloud-based platform for candidate reference checking, has chosen Natterbox cloud telephony and Salesforce integration to help drive their expansion into Europe and North America as well as delivering a brilliant customer experience.

Xref, an Australian start-up has delivered innovation to the recruitment industry by developing an online candidate referencing workflow tool that allows prospective employers to professionally conduct pre-employment reference checks on suitable candidates. This saves recruiting organisations time, money and brings extra confidence to the reference checking process. Having launched successfully in their home market Xref is now executing on their stated intention of being a global organisation with their first international offices opening in London and Toronto.

To deliver a high quality customer experience and be able to support their global ambitions, Xref’s decision criteria for their business telephony was challenging. From the outset they required a system that could start small, scale quickly and effortlessly, and provide the highest quality of service in any country in which they planned to do business. In addition, seamless integration with Salesforce Sales Cloud and Service Cloud was a necessity.

The Xref management team are experienced cloud technologists and as such they knew what they needed from their business telephony system. Griffiths; “We had multiple recommendations from other users for Natterbox both for their technology and as a responsive organisation that delivered on its promises.” After a trialling and benchmarking program Xref deployed Natterbox Cloud PBX and Salesforce integration.

For telephony, all users and call policies are managed from Natterbox’s intuitive graphical portal which is described by Griffiths as “unlike anything else in the industry – and in a good way.” All staff telephones are integrated into the system, including mobiles, which ensure that sales and service agents are always available to customers. Xref was able to service international customers from the start. Griffiths; “Our objective is to effectively and efficiently service any client in any country at any time. Natterbox enables us to do this.”

Xref opened up their first international offices in London and Toronto and deployed Natterbox. Ed Allnutt, Managing Director – EMEA; “The new offices presented no problems at all for Natterbox, the phones arrived, we plugged them in and they just worked. We manage all offices from the same portal so when we have a new user anywhere in the world it takes us only 5 minutes to configure a number, include it in call policies for inbound call routing, map in any phone and integrate with Salesforce Sales Cloud and Service Cloud.”

With Natterbox, Xref is delivering the customer sales and service experience that is driving their growth and making their global ambitions a reality. Their sales and service agents have an integrated telephony and CRM system that makes them successful and accountable. Griffiths; “Natterbox is a true global partner for Xref, we are a small multinational business and we need technology partners that can deliver a brilliant service and scale with us as we grow our international business. It’s great that our telephony is one less thing to worry about.”

Neil Hammerton, CEO Natterbox; “Xref are true innovators in their industry and are a fantastic example of how a small organisation can successfully scale and build a global business. We are delighted to be partnering with them to make their telephony and Salesforce integration deliver the customer experience and scalable infrastructure that they need.”

About Xref
Xref has established a strong reputation as a high-growth business leveraged to the global human resources technology market. Their cloud-based technology platform is unique in the world. They have transformed the process of checking candidate references, saving clients considerable time and money. Xref has more than 300 clients and we operate in Australia, New Zealand, Singapore and the United Kingdom. Xref is on a dynamic growth trajectory, propelled by a simple business model, widespread adoption of cloud-based talent systems and demand for specialised human resources services.

Contact Xref: https://xref.global



About Natterbox
Natterbox launched in 2010 to solve business telephony issues and bring voice into the digitised customer experience through a cloud PBX service that captures and integrates voice into customer processes and CRM systems. Over 500 organisations around the world rely on Natterbox to set new standards in customer experience to drive measurable increases in sales efficiency, competitive advantage and organisational success. Customers include Groupon, Rakuten and Legal & General.
Contact sales@natterbox.com

Press Contact:
Alastair Martin
Global Marketing Director
+44 (0) 333 150 2201
Alastair.martin@natterbox.com