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Category Kings don’t just invent something to sell us, or design products and services which incrementally improve what came before.

Silicon Valley’s hottest advisors add ‘feet on the street’ in London

LONDON, UK - 15th December 2016 - Positive Marketing, the difference consultancy for ambitious technology organisations, today announced an exclusive partnership with Silicon Valley executive consultancy firm, Play Bigger. Together they will introduce the new management discipline of Category Design to Europe as first revealed in the best-selling management book.

Positive Marketing and Play Bigger introduced Category Design to a full house of invited guests at London’s techUK alongside a panel including John Taysom, the prolific UK Venture Capitalist behind 18 Initial Public Offerings, Danvers Bailleu, the executive who guided UK-founded Privax to a $60million exit last year and Sophie Deen, founder of innovative UK Startup BrightLittleLabs.

With many asking how the UK tech scene can thrive in the ‘Post Brexit / Pre-Trump’ era the panel debated why the UK suffers from a shortage of European technology Category Kings to rival the likes of US-founded Uber, Facebook and Google. Play Bigger’s authors took the audience through deep dives into the data science underpinning Category Design, namely the ‘IPO Sweet Spot’ and ‘Time to Market Cap’.

Dave Peterson, Co-Founder of Play Bigger, said: “Category Kings don’t just invent something to sell us, or design products and services which incrementally improve what came before. They don’t sell us better, they create different. Clearly, the US does not have a monopoly on great ideas. Our partnership with Positive Marketing means European business leaders can now redefine the world they operate in and create Category Kings to rival the best in The Valley, instead of just following it.”

With this exclusive agreement, Positive Marketing now offers:-
Bespoke Category Design workshops, known as ‘CD Jams’, involving structured iterative feedback sessions for senior leaders as they define and take ownership of their Categories.

End-to-end Category Design consulting to EMEA tech CEOs and executive teams looking to create a competitive advantage and grasp the majority of their market’s economics.
Post Category Design marketing services to create Lightning Strikes to launch and build Categories globally

Paul Maher, Founder of Positive Marketing, said: “Taking a risk-free, ‘me too’ focus on Category Design has been the downfall of the UK tech scene to date. If we really want to embrace the challenge of the Brexit vote and sell our amazing tech globally, we need to step up. Positive Marketing’s partnership with Play Bigger is the first step on the journey to help British teams create billion-pound Category Kings on this side of the Atlantic.”


Positive Marketing
Positive Marketing was founded in Hammersmith in 2009, just a stone’s throw from where the first phone call traveled a couple of miles down the Thames. +M’s goal is to help technology companies differentiate themselves in a noisy marketplace. We will use all legal means necessary. Oh, and the coffee isn’t bad too.

Landmark House
Hammersmith Bridge Road
W6 9EJ
T +44 020 3637 0640
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Play Bigger
Play Bigger was founded by Al, Dave and Christopher Lochhead in 2011. Our goal is to help CEOs, CMOs and executive teams to create an un-fair competitive advantage through a new, strategic approach called category design. We have founded and built companies, served as CMOs, CEOs and senior executives of large public technology companies. We’re not theoretical, nose-picking consultants. As operators, we have won big and lost big. We’ve helped to create a handful of categories, many of which exist today. We became Category Design coaches after 20+ years of designing, developing and dominating market categories in the technology industry. In 2016 the founders were joined by Kevin Maney to write Play Bigger: How Pirates, Dreamers and Innovators create and dominate markets for Harper Collins.

To contact Play Bigger, click here

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