Users can now use a visual interface to create connections, share data and trigger actions from Ruler Analytics with Marketing applications, CRM systems and more.
LIVERPOOL, UK — Ruler Analytics, the sales and marketing analytics platform, today formalised its partnership with Zapier; a popular business productivity tool that allows users to create connections between popular business applications.
Users of Ruler Analytics will now be able to share data and trigger actions from any of Zapier’s 750 integrations - a number which is growing by the week.
Zapier brings the power of connectivity into the hands of non-developers. Previously, connecting applications in such a way required advanced knowledge of APIs and creating bespoke connections for each individual application.
Zapier has solved this problem by creating a central hub of data, enabling its users to make connections with a simple to use, visual workflow.
Daniel Reilly, CEO of Ruler Analytics said, “with each integration we’ve built for Ruler Analytics, we’ve witnessed an array of use cases that we would’ve never before imagined.
With Zapier, we have now opened up the Ruler Analytics data-universe to a massive, growing number of complimentary business applications. We’re not only excited to be working with such a fantastic company, but look forward to witnessing the wonderful, new ways in which our users are creating value for their businesses.
This integration helps us achieve our goal of creating a ‘closed loop’ ecosystem between sales and marketing. We want to help businesses create better alignments by helping marketers look beyond leads, to bring a single focus on the goal that matters the most: revenue.”
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