Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
Pillar Project Logo

We’ve had over 6,000 participants so far and the feedback from people is exceptionally positive

The Swiss-based Pillar Project, organised by Twenty Thirty AG, today reports that it sold Pillar Tokens worth $12 million in its first hour of sale. The sale is live at and the sale closes at 8:00 PM UK time Monday July 17 2017 or when tokens worth $50 million have been sold.

Speaking on a live YouTube video stream from the Pillar Project Mission Control, the initiative’s founder, David Siegel said, “The surge of website visitors at the start of the sale at 8:00 AM BST was such the site was down for 20 minutes. The up-side is that the 8,000 people on our mailing list had the advantage of being the first group able to buy Pillar Tokens.

“We’ve had over 6,000 participants so far and the feedback from people is exceptionally positive, with people glad to be part of a movement that will change the world for the better. The average transaction value is $2,000. We welcome the small investors who truly believe in our project as they are most likely to hold on to their tokens and play an active role in the pillar community.

“What’s made our campaign stand out is the strong interest from the world’s most respected Crypro-vloggers including Jake Brukhman from Coin Fund, Avi Mizrahi from Finance Magnets and Joe (JSnip4) from Realistic News. This is truly a social media-led campaign that has struck a chord with people who want to regain control of their personal data.

“I’m asking our Pillar evangelists to share the news about the Pillar Token sale with their friends, family and community, to assist in getting the message out.”

The Personal Data Locker

The new Pillar wallet will hold people’s assets and become their personal digital assistant – a personal dashboard - powering all their devices. The Pillar wallet is run by Pillar tokens that can be used to fund payments around the web.
The serial entrepreneur and author David Siegel said, “I’ve been trying to get the personal data locker funded for 20 years, so I’m witnessing the slowest overnight success in the personal identity community.

“We now have the chance to invent the world from scratch now, at a time when citizens are suffering from app fatigue and cybercrime is at an all-time high, with no antidotes to infection on the horizon.

“We are getting rid of accounts, so you will just have your personal data locker on your phone and all of your assets will be on the blockchain. You will never need to log in with your credit card. Instead you will just send the tokens that are ‘good to go’ for any services you need.

“We will also replace apps with services, managing personal data with a smooth interface.

“Crucially, the Pillar token (symbol: PLR) is the meta-token that’s your unit of account. Furthermore, we want to be a hub and are happy to integrate with other identity schemes. For example, an organisation such as the UN could create their own Pillar wallet and use their own ID system and ‘bake it in’.

“Businesses currently put a lot of money into apps and services. If you have a broker, you are paying for numerous different interfaces and screens. Instead, this can all be turned into APIs and the Pillar Wallet will handle the consumer experience.”

Entrepreneur Richard D Titus, a USA-based adviser said, “Pillar will be the new platform for digital natives. It’s open-source, and it replaces the Apple, Google, Microsoft, and Facebook domination of our devices. This is a world changer.” 

The people behind Twenty Thirty AG are all global big-hitting entrepreneurs and top of their game. Their vision is to secure the funding and in September 2017 set up a Blockchain Innovation Hub in London, which will house a community of open source programmers focussing on the consumer interface experience.

David Siegel added, “Consumer adoption will be key so we will be focussing on ease of use. For businesses, we can help companies eliminate accounts, which are a huge vulnerability and liability. We can give businesses a white label OEM wallet that fits right into their API system and lets people have atomic ownership of their assets but give them a familiar interface. We can give businesses a choice so that they can bolt in the wallet and act as normal through APIs, rather than the current user experience.”

David Siegel, who lives in Switzerland following two decades in Silicon Valley was in fact the world’s first web designer, and started one of the world’s first web design agencies before selling it to KPMG. He is one of the world’s leading experts on blockchain and crypto businesses.

In 2010 book, David Published his fifth book, Pull (Penguin), which described a future with no apps and with the personal data locker at the centre of people’s lives. What was at first considered a dream is now likely to become a reality.

Tomer Sofinzon is a business development executive based in Tel Aviv and Vitor Py is a senior software developer based in Brazil. Yogesh Gaikwad is a young technologist who started India’s first growth hacking company.

David Siegel said, “There are a lot of platforms now, and those platforms mostly belong to companies. But what if you had your own secure personal platform? What if you had a digital assistant that did everything for you without having to go to each app, log in, and work within that silo? And what if no company owned that platform?” 

The Pillar project will start as an open-source digital wallet to hold all assets - health records, financial records, money, ownership of things, resumé, and much more. All the ownership will be on various blockchains, with an individual’s password, replacing numerous accounts. Then, the personal assistant will help find what people are looking for and interact with many digital services automatically. As people travel, buy things, eat, consume media, use services - the personal data locker will pay its way ‘as you go’, without having to log into hundreds of apps. 

The Pillar system will use its own native utility token, called the pillar (symbol: PLR). The pillar is a meta-token.

David Siegel added, “The current token sale craze means that tokens are going to be everywhere, used for everything from identity to energy to coffee to golf. 

“The Pillar wallet manages all those tokens for you ‘automagically,’ so you only see and deal with pillars, even though there could be hundreds of tokens underneath. By launching a meta-token, we’re telling consumers they will have a single interface into their digital lives. 

“We’re starting with a wallet, but we’re aiming for iOS and Android. Look at your phone - all your apps are miniature desktop apps that trap your data and keep your credit-card number on their servers. The apps don’t talk to each other, so when you want to do something, you end up using several apps. 

“The Pillar system has no apps. It uses tokens, smart contracts, and a growing ecosystem of online services that let you pull the information you want, find what you’re looking for, buy what you need, manage the ownership, and interact with hundreds of other systems easily. We will be the ‘easy button’ and it will be on the handset in 10 years. 

“Because the personal data is decentralised and stored in secure blockchains, it is of little interest to hackers, providing high-level security. We want to provide solutions to people that are magically easy to use. Our job is to communicate, to understand the customer and get over many of the UX and brand hurdles. We will build the core system and it will be open source and we will partnership with many others. We will not be ‘tech-first’, we will be ‘people first’.

Pillar is staffed by a group of over 30 global volunteers, who are part of the Twenty Thirty blockchain community. Advisors to the project include USA-based Kirt McMaster, Phil Windley and Kaliya Hamlin plus Efi Pylarinou, from Switzerland, and UK-based Anish Mohammed, Jonny Fry and Thomas Power. 

The Pillar Token Sale will raise $50 million to build an open-source personal-data ecosystem. After a successful Token Sale, the team will set up the UK’s first blockchain-only innovation centre in London.


20|30 website: 
Pillar Project website:
DecentralStation website: 
Video of David Siegel talk: 
Video explaining the Pillar Wallet: 
Coinfund Video Q&A:


David Siegel is available for interview. Please email directly or contact Adam Betteridge at or Tina Fotherby at or call +44 (0)333 344 2341.

Please note: Due to regulations, the offer is not available in the United States of America. 

Learn more at and

This press release was distributed by ResponseSource Press Release Wire on behalf of Twenty Thirty in the following categories: Men's Interest, Entertainment & Arts, Women's Interest & Beauty, Consumer Technology, Personal Finance, Business & Finance, Education & Human Resources, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit