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90% of people aged 18-44 who are planning to make Black Friday purchases, will do so from the comfort of their home

It seems that more people will be avoiding the pandemonium soon to be erupting in retail stores during Black Friday by doing their shopping online.

Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day, recently conducted online studies, revealing that 90% of people aged 18-44 who are planning to make Black Friday purchases, will do so from the comfort of their home or desk and will be steering clear of busy shopping centres and chaotic stores.

Preeti Vadgama, Marketing Director of Black Friday Deals Online said, “Black Friday is a time of year that induces excitement and dread in equal measure. While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one.”

“Luckily, our website offers an alternative to this. We make it possible for shoppers to browse products and services from a number of retailers all in one place, making it easier than ever to receive great discounts without having to even step foot out of the house. The survey found that a vast majority of shoppers aged 18-44 will be shopping online for Black Friday, and our website is the perfect destination for those types of consumers.”

The online survey was conducted by YouGov, an international internet-based market research and data analysis firm, and also revealed that a staggering 93% of shoppers taking part in Black Friday, aged 25-34 would be making their Black Friday purchases online, demonstrating a shift in the way that younger consumers are choosing to buy from their favourite retail outlets.

Black Friday Deals Online is leading the way when it comes to Black Friday shopping online, with their unique service that allows customers to find out where the best deals are from a number of retailers. They do this through the use of their website, social media channels and app.

Black Friday originated in the US in 1952 and is regarded as the beginning of the Christmas shopping period. Since its inception, it has moved over to the UK and now many high-street stores get involved in the discount day by offering shoppers great rates and astounding price drops on goods and services.

While Black Friday was originally contained to just one day in late November, it seems now it can spread across multiple weeks, with some retailers reportedly planning to start advertising deals as early as the first week of November.

For more information about Black Friday Deals Online, check out their website at:


Black Friday Deals Online is a website that makes it easier than ever for shoppers to browse and purchase some of the best Black Friday deals. They collate discounts from a number of retailers on their website, so shoppers no longer have to visit busy shops or spend hours trawling through different sites.


All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2117 adults. Fieldwork was undertaken between 26th - 27th October 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).



This press release was distributed by ResponseSource Press Release Wire on behalf of Vadgama Media Ltd in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, Home & Garden, Consumer Technology, Business & Finance, Media & Marketing, Retail & Fashion, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit