Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

This Christmas, 80 per cent of us will lie and say we love a present we actually hate

84 per cent of us have received a gift we didn’t like, but only 9 per cent of us can actually admit it

A survey of almost 500 people by Gift Wink reveals that we’re most likely to forget a present for a close friend and 70 per cent of us have re-gifted a present we didn’t want!

London, UK November 21st 2017 00.01AM GMT: A recent survey by Gift Wink has unveiled our gifting habits, showing that 70 per cent of us have ‘re-gifted’ a present we didn’t want, rather than admit we didn’t like it, and almost 80 per cent of us are willing to say we love a present we actually dislike.

Gift Wink, a company that aims to take the hard part out of buying presents for loved ones, conducted a survey of almost 500 respondents from across the UK. It found that 84 per cent of us have received a gift we didn’t like, but only 9 per cent could admit it.

The survey also found that we’re more likely to buy the wrong present for someone between the age of 35 and 44 and that we waste a huge amount of time on gifting! 40 per cent of us spend more than two days a year or ‘way too much time’ when weighing up all our hours spent buying, wrapping, sending, thinking and discussing.

Gift Wink wants to change the gifting experience by providing users with a simple, time-saving platform to find a present you know your loved one will love. Bad gifts will no longer sit in cupboards and drawers, go unused or be re-gifted, and Gift Wink’s digital matchmaking technology will suggest curated and unique gifts to find the perfect match. The more users engage with the platform, the better the system becomes at suggesting the best present matches.

Other survey findings include:

Almost one in five of us have knowingly bought the wrong present for someone
Half of us have forgotten a present for a loved one - 28 per cent have forgotten a friend and almost 1 in 10 admitted they forgot their partner!
Men are most likely to forget their Mum! (20 per cent)
Less than one per cent of us have a present drawer
14 per cent admit to easily spending over £1,000 on presents across the year, but the majority (22.5 per cent) will spend between £400 and £600.
Almost 40 per cent believe they easily add £10-20 to their purchase when they panic buy

Gift Wink was co-founded by Alex Farrell and Rebecca McAra, two women who believe that the time is ripe to start a gifting revolution. Their mission is to make life easier.

The founders created Gift Wink to solve a problem they experienced first hand. The frustrations of remembering birthdays, battling chaotic schedules, and an ever increasing number of Christmas and party presents to buy. They wanted to find a way to make the whole process of buying someone a present simple, enjoyable and fast.

Alex Farrell, CEO and Co-Founder, commented: “Gifting is an enormous industry that is ripe for an overhaul. With so much of our lives lived online these days, there is no excuse for getting a gift wrong or forgetting a birthday - and the results of this survey show just how bad we are at getting it right!”

“Gift Wink want to use technology to match gift buyers with the perfect gift and remind them to buy it in plenty of time. No more hours spent trawling the internet for present inspiration - our gift matching system will source the perfect one every time.”

Farrell continued: “There's no better time to use it than Christmas when the amount of time spent on gifting can get out of hand. Gift Wink does the work, and you take the credit!”

Gift Wink saves key dates and intelligence about the person you are buying for, so you will be notified weeks in advance with a unique selection. Within a few clicks you can sort a present and have it delivered without having to leave the Gift Wink website.

The first 1,000 users to create Christmas profiles will receive a £10 voucher to spend on the Gift Wink platform..

For more information go to:


Notes to Editors:

About the Survey

Gift Wink surveyed 474 people in October using TypeForm. Further raw data is available upon request.

Press Kit: Please enquire

Press Contact:

Cathy White, Director, CEW Communications for Gift Wink
+44 (0)7791 232834

This press release was distributed by ResponseSource Press Release Wire on behalf of CEW Communications in the following categories: Children & Teenagers, Men's Interest, Entertainment & Arts, Home & Garden, Women's Interest & Beauty, Consumer Technology, Personal Finance, Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit