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which ad created the greatest emotional response from the UK public when they watched it

There are a few traditions we have all become accustomed to in the lead up to Christmas, from Black Friday to the Coca-Cola truck, the one that generates the most debate now are the Christmas TV ads.

We all have our opinions on the advert we find the funniest, most emotional, most Christmassy, but who REALLY made the best Christmas advert this year?

Endless Gain, a leading Conversion Optimisation agency who specialise in using Biometrics and Psychology to understand human emotions and behaviour, have discovered the answer, and the result may just surprise you!

Garret Cunningham, Chief Operations Officer at Endless Gain said; “We focus on understanding consumers’ emotions when they engage with our customers’ websites. By understanding their emotions, we can then optimise them, reducing negativity and helping our clients be sure the experience consumers have when visiting their website is positive.

With the ability to measure an individual’s emotional response to stimulus, such as websites, images and videos we thought it would be fun to turn this to the Christmas TV ads and stretch our analytical muscles to see what we can uncover.”

For the study, Endless Gain chose 6 well recognised retailers (Asda, Aldi, Argos, John Lewis, Marks and Spencer and and analysed which ad created the greatest emotional response from the UK public when they watched it, whether that reaction was positive or negative, and how that influenced their brand recall and preference.

• Who created the most engaging advert?
• Was this driven by positive or negative emotions?
• Which advert made us feel good for the longest?
• Who failed to ignite the hearts of the audience?
• Who achieved peak joy?

The answer to these questions and many more can be found in the full study here;

Notes to the Editor:

About Endless Gain

Endless Gain is a multi award-winning Conversion Optimisation agency who take a unique approach to CRO by combining Biometrics, to understand human emotions and behaviour, and Psychology, to optimise them, thereby creating an emotionally enhanced customer experience. One that get their clients more customers, keeps them for longer and has them spend more.

For all media enquiries please contact Gary Lyness at or call 0161 672 6881.

This press release was distributed by ResponseSource Press Release Wire on behalf of Endless Gain in the following categories: Entertainment & Arts, Media & Marketing, Retail & Fashion, for more information visit