ANTA opens new concept store with innovative mobile EPOS technology from Eurostop

Largest sportswear retailer in China launches new Flagship store in Shenyang

Eurostop announces that its largest retail customer, ANTA, with over 10,000 outlets across the People’s Republic of China, has deployed new EPOS software from Eurostop at its concept store in Shenyang. The new store features innovative mobile EPOS technology, empowering a new customer experience for shoppers in China.

The new solution from Eurostop, which runs on any mobile phone or tablet device, makes the point of sale transaction completely mobile. There is no requirement for a EPOS machine, receipt printer, scanner for QR codes or barcodes, and no cash drawer. Staff go to the customer, and make the sale on the spot as part of the on demand customer service. The solution is integrated with Alibaba and WeChat for mobile payments enabling cashless payments with either a card or mobile wallet. Receipts are sent digitally via QR receipt on WeChat, which can be more convenient for the customer, and providing more opportunity for up selling and marketing information.

In addition, with no cashier counter requirement there is more space for displaying goods in store and the mobile POS means there is no queuing.

Hew Poh Yin, Managing Director for Eurostop operations in Asia, said; “At Eurostop we are committed to providing cutting edge technology that is proven to make life easier for retailers. Mobile EPOS gives staff on the shop floor the ability to provide product information to the customer and then to complete the transaction in one helpful and easy interaction. The customer receives a seamless service.”

Shenyang is the capital and largest city of China’s northeast Liaoning Province.

- ends -

NOTES TO EDITORS:

About ANTA
ANTA Sports Products Limited is a professional sportswear company headquartered in China. It is involved in the innovation, design, research, development, manufacturing, marketing and retail of sports equipment.

The company was established in 1994 in Jinjiang, Fujian province and listed on the Hong Kong Stock Exchange in 2007.

Anta Sports is the official supplier and sponsor of numerous teams, players and associations like Klay Thompson, Rajon Rondo, Chandler Parsons, Kevin Garnett and Manny Pacquiao.

Anta was the official apparel sponsor for the Chinese national team at the Rio Olympics.
For more information please visit: ANTA

About Eurostop
With over 25 years’ experience, Eurostop provides a range of products and services to help retailers of all sizes in the fashion, footwear and lifestyle sectors manage their business. Founded by retailers Eurostop demonstrates time and again its deep understanding of the issues that retailers face every day.

Eurostop solutions manage EPOS, stock control, merchandise, fulfilment, warehouse picking and packing, and footfall. To ensure that retailers get the best out of the systems and keep on top of their business, Eurostop provides a range of easy to use analysis and reporting tools. Eurostop systems integrate with all the major ERP and e commerce platforms, providing customers with a truly best in class approach.

People use Eurostop’s systems in over 30 countries worldwide, and are supported from operations in London, Singapore, Shanghai, Xiamen and Hong Kong. High profile customers include: ANTA, Aquascutum, BHG, CHARLES and KEITH, DAKS, Erke, FatFace, Help for Heroes, Joseph, Marks & Spencer, Missguided, Pavers Shoes, Tanjong Pagar Centre, Katong Square and many more.

For more information visit: Eurostop or contact:

Editors’ Contacts:

Deborah Loh
Eurostop Limited
Tel: +44(0)20 8991 2700
Email: deborahl@eurostop.com

Andreina West
PR Artistry Limited
Tel: +44 (0)1491 845553
email: andreina@pra-ltd.co.uk