Gen Z Will Be The Last Generation To Remember A Product-Based Economy

25 June 2018 – London, UK – Generation Z, those born between the mid-1990s to the mid-2000s, will be the last generation to remember a product-based economy, according to a new global research report “The Rise of Asset and Service Data Gravity”, conducted by Vanson Bourne on behalf of ServiceMax from GE Digital.

Outcome-based contracts and business models have put asset data in a critical new light, along with the service data associated with it. We’re seeing products, new revenue streams and operational interdependencies all gravitating towards the data because of the untapped value and insights it holds. The advent of connected equipment assets, industrial platforms and servitization has made service data more valuable and strategic than ever before, yet it remains under monetized for most companies.

About GE Digital
GE Digital is reimagining how industrials build, operate and service their assets, unlocking machine data to turn valuable insights into powerful business outcomes. GE Digital’s Predix portfolio – including the leading Asset Performance Management and Field Service Management applications – helps its customers manage the entire asset lifecycle. Underpinned by Predix, the leading application development platform for the Industrial Internet, GE Digital enables industrial businesses to operate faster, smarter and more efficiently. For more information, visit www.ge.com/digital.

Media Contact:
Vanessa Land
Devonshire Marketing Consultants
+44 7768 693779
vanessa@devonshiremarketing.com