Love Island Helps Sales Soar For Teeth Whitening Brand
Love Island has practically got the whole country watching, and the power of its reality stars who all look tanned and toned to perfection places a conscious pressure on all of us to work on our beach body look.
As with most of the reality TV shows, the contestants on them have amazingly white teeth which is something most people aspire to, and is something that can be achieved simply and cost effectively at home.
James Finley, Sales Director at Pro Teeth Whitening Co, said they have seen a massive surge in sales since the show was aired.
"Reality TV programmes like Love Island are a great advertisement for us as all the cast have a great set of white teeth. Whether they've had professional cosmetic whitening treatments to achieve this is hard to tell. But home teeth whitening products are a simple and cost effective option for anyone to use and our products work really well and safe on enamel.
“Certain brands will always benefit by the power of celebrity and teeth whitening products are one of these. But it’s also a seasonal trend, as summer is a time when most people are pre-holiday prepping and teeth whitening has become another part of that beauty regime.”
James confirmed that sales have spiked by 30% since Love Island was aired.
“This could be coincidental, but one thing reality TV celebs all have in common is their perfect, white smiles.
"Over the past month we have hit record sales with our teeth whitening powder as the trend for white teeth is definitely still going strong. This has been reflected in our recent sales figures for this time of year, which have increased by around 30 per cent.
"Our teeth whitening powder is currently the highest selling teeth whitening product on Amazon and we're also available in Boots and online, so it's easy to be able to purchase a teeth whitening product like Activated Charcoal whitening strips or teeth whitening powders that are safe to use at home for people who may not want to spend a lot of money on professional teeth whitening treatment."
"Reality TV celebrities have a huge following and Love Island is massive, so as long as they keep looking great and have an awesome smile, then it's all good for teeth whitening companies."
Pro Teeth Whitening products include their top-selling Activated Charcoal teeth whitening powder, and NEW range - Activated Charcoal mouthwash, an Aloe Vera and Peppermint mouthwash, teeth whitening strips and a whitening toothpaste, again containing powerful Activated Charcoal to help gently whiten teeth.
All products are available to buy direct from Pro Teeth Whitening, also at Boots stores and boots.com and www.beautybay.com
Notes to Editors:
Pro Teeth whitening powder £9.99. Pro Teeth mouthwash £8.99, Pro Teeth Whitening strips from £17.99 and Activated Charcoal toothpaste £9.99.
Pro Teeth Whitening premium non-abrasive teeth whitening powder is made from finely ground Activated Charcoal, perfect for helping whiten and brighten teeth. Made from finely ground coconut shell and with the addition of Bentonite Clay, this formula helps to absorb the toxins and stains in the teeth whilst delivering essential minerals.
The powder’s texture is also highly effective at gently brushing away plaque build-up, keeping teeth squeaky clean. With a low abrasivity score, Pro Teeth Whitening powder has been clinically certified safe on enamel and dentin making it the naturally best way to polish teeth. Simply brush with the powder twice a day for significantly cleaner whiter teeth.
The natural peppermint helps soothe gums, fight bacteria, reduce inflammation and provide long lasting freshness. Also available in spearmint and strawberry flavour.
Samples available on request. Also, for further information or images please email; firstname.lastname@example.org
Terenia Taras PR: 01423 568686 07773703226
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