FOREO Launches LUNA fofo - Your Smart Little Beauty Coach

AI-Powered Beauty Gadget Makes One Giant Leap for Personalized Skincare -

Stockholm / San Francisco, 3 September 2018: Today, Swedish beauty tech brand, FOREO, unveiled the world’s smartest and smallest beauty coach in the form of the AI enabled smart facial cleansing device - the LUNA fofo.

An addition to the popular celebrity and media favourite LUNA family, the LUNA fofo ushers in the era of personalized skincare accessible at the touch of a button. As its name and design suggests, the LUNA fofo is like having a personal beauty coach to cater to your every skin need, every day.

Ever since its Beta version launched in July in the US, where FOREO shipped 900,000 LUNA fofos to US beauty fans in partnership with the FabFitFun Beauty Subscription site, LUNA fofo’s skincare algorithm has been getting smarter by the day - clocking up an impressive 700 years worth of intelligence in the last two months alone and almost 1 million skincare consultations under its cute little belt.

FOREO Founder and CEO Filip Sedic, who created the award-winning LUNA with his wife in 2012, says this is a bold new frontier for the Swedish beauty-tech brand, “This FOREO device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day.” Currently LUNA fofo’s skincare treatment balances moisture levels with information from a skincare quiz on the FOREO For You app to customize the frequency, power and duration of T-Sonic pulsations on the skin. This ensures an optimized treatment for each individual that will update according to your skin’s condition.

According to Sedic, this is just the beginning. “Our future products plan to detect air quality and user’s skin condition in real time. Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment. The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead. That would be totally personalized - through ongoing monitoring, analysis and prediction, the device becomes your own smart skincare helper.”

LUNA fofo is the latest beauty gadget from FOREO disrupting the industry incorporating machine learning and personalisation features. LUNA fofo is enabled to give users their skin age, rate their skin out of 100, report on hydration percentages and then with this personal data, it will fully customize the cleansing routine to improve results. Owners are advised to use the analysis sensors once every two weeks to check the progress, but once the routine is saved they simply turn on LUNA fofo and let it get to work. The end goal is to see their skin over time and reach that coveted score of 100 / 100.

FOREO’s LUNA devices currently sell one every 3 seconds around the world and if LUNA fofo is to head the same way - this little beauty gadget will clock up more than 1000 years of intelligence in less than a month.

LUNA fofo is available in a range of seven colors: Pearl Pink, Aquamarine, Fuchsia, Midnight, Mint, Purple, and Sunflower Yellow.

LUNA fofo is available now on foreo.com/luna-fofo and at selected retailers across the globe, retailing at 89 USD / 89 EUR / 79 GBP.

The FOREO For You app can be downloaded for free from the App Store for IOS / Google Play Store for Android

Find out more at foreo.com/luna-fofo.

Connect, follow and chat with us on social media via Instagram’s @foreo and see what influencers worldwide are shouting about under #FOREO #LUNAFOFO.

ENDS

Notes to editors

For media interviews or further commentary from FOREO CEO Filip Sedic, please contact dawn.watt@foreo.com or call +385 99 4902 870.

Product Information: The Future is fofo
LUNA fofo is an ultra-hygienic facial brush fitted with advanced skin sensors that analyze your skin and prepare a personalized routine that is unique to you. Connected via Bluetooth, it saves all results on the app. The algorithm is continually updated via artificial intelligence and machine learning to optimize its routine, and create customized facial cleansing for individual users.

LUNA fofo is the world’s first beauty product that combines both skin analysis and a customized cleansing routine in one single beauty gadget
Advanced skin sensors pair with the FOREO For You app to read hydration levels at 1000 units per second, revealing true skin age and optimizing the routine for you
Customized cleansing delivers superior results as your skin condition changes according to climate, pollution or hydration levels - every time you conduct a skin analysis, the app saves your personalized routine on LUNA fofo without you having to think about it

Aside from its unique algorithm, LUNA fofo boasts many of the signature features that have FOREO’s facial cleansing devices the number one in their category.

State-of-the-art T-Sonic technology at a rate of 8,000 per minute
Graduated silicone touchpoints for precision cleaning
Lightweight, ergonomic design
Clinical studies show FOREO’s ultra-soft silicone is 35X more hygienic than nylon bristles, while being less abrasive
Battery-replaceable, and good for up to 400 uses each time

FOREO’s Swedish Roots
Like many Swedish companies before it, FOREO yet again is leading the way for innovation to shake up the beauty industry once more.

LUNA fofo samples can be requested from dawn.watt@foreo.com for review purposes.

How To Use

1. Download the new and updated FOREO For You app here via Android or Apple.

2. Create your account and answer a series of questions about your skin, before conducting your skin analysis. Make sure to remove all make-up for accurate readings.

3. Once complete, you can review your skin profile, and you personalized routine will be saved to LUNA fofo.

4. Lightly dampen your face and apply cleanser to the skin or directly to LUNA fofo. Use it in circular motions and a pulsation will prompt you to move to the next section of your face, in the same sequence as your skin analysis.

5. FOREO recommends you analyze your skin once every two weeks to check on skin progress and update your cleansing routine.

Note: Every time you turn on LUNA fofo (even without the app) it will remember your last personalized routine. Repeated analysis once every two weeks, or when your skin is exposed to a change in climate, is recommended.

All media inquiries can be directed to dawn.watt@foreo.com