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Caroline Dinenage

Social Care Campaign Puts Spotlight on a Career in Care

The Minister of State for Care has officially kicked off a home care company’s latest campaign to encourage more people to consider a career in care.

MP Caroline Dinenage has pledged her support for the Home Instead Senior Care ‘You Can Care’ campaign which raises awareness of the opportunities to work in care and highlights how fulfilling a role it can be.

“Care work is a hugely rewarding career which has a real impact on people’s lives, supporting them to enjoy their later years,” she said.

“It’s great to see a home care business which is so passionate about helping older people age well. Quality care like this plays a crucial role in enabling older people to stay living healthily and happily at home for longer.”

The rollout of ‘You Can Care’ 2019 follows the success of last year’s campaign which saw hundreds of people using the hashtag #YouCanCare on social media to share inspirational stories about caring. It culminated in the first UK awareness event called ‘You Can Care’ Week which aimed to dispel the myths around working in care and celebrate those working in the sector.

Since launching the campaign in January 2018, Home Instead Senior Care has recruited 5,500 CAREGivers across its 195-office strong franchise business. The company specialises in caring for older people at home and is expert in dementia care plus end of life and respite care.

The charity Skills for Care estimates that 8% of adult social care roles are vacant, which equates to approximately 110,000 vacancies at any one time.

Home Instead’s managing director Martin Jones, said: “As our population continues to age, more older people will need support to live well at home for longer. In turn, we need more kind and compassionate people to care for them which is why we are working hard to attract new people into the role of caring.”

Home Instead CAREGiver Celia Jenkins, age 29, added: “When care is done the right way – not rushed visits and really focusing on the person and building a relationship with them – it is one of the most rewarding jobs ever.

“I completely love my job. I love the feeling of making a difference to an older person’s life and to simply bring a smile to their day.”

The second #YouCanCare Week will be held between February 25th and March 3rd with a different theme on care each day. For more details on the You Can Care campaign and how you can get involved, visit our website:

Editorial contact:
For further information, please contact:
Claire Ephgrave, Press Officer
Home Instead Senior Care
01925 730 273/ 07934 850002

Follow on Twitter: @HomeinsteadUK
Like on Facebook: Home Instead Senior Care UK
Follow the LinkedIn company page ‘Home Instead Senior Care UK’

About Home Instead Senior Care:
• Home Instead Senior Care UK is a national home care provider which specialises in providing non-medical care and companionship in the home for older people. It also delivers specialist dementia care plus end-of-life and respite care.
• Its unique service is tailored to the needs of individual clients and the amount of care they require to be able to continue to live in the comfort and familiarity of their own home as long as possible.
• Home Instead Senior Care’s CAREGivers have the time to build relationships with their clients during their visits, which are a minimum of one hour.
• Home Instead Senior Care was brought to the UK in 2005. 13 years on, it has over 195 offices caring for over 13,000 clients. It provides six million hours of relationship-led home care each year. There are 9,000 CAREGivers providing care and companionship ‘the Home Instead Way’ across the UK.
• Home Instead Senior Care is the first and only homecare provider to hold the Queen’s Award, the highest accolade available to UK businesses, in recognition of the innovation its bespoke model has brought to the care sector.
• Home Instead Senior Care was the first homecare provider to receive an inaugural Princess Royal Training Award, which demonstrates outstanding training and skills development programmes.
• Home Instead Senior Care holds the most Care Quality Commission (CQC) Outstanding ratings out of any homecare provider regulated by the CQC, testament to the strength of its relationship-led model. It currently has 40 Outstanding Ratings across its network.
• Home Instead Senior Care recruits its CAREGivers, the backbone of its model, based on compassion and empathy. Age is not a barrier to a career in care with Home Instead either, it has CAREGivers in their 50s, 60s, 70s even in their 80s.


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