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Alex and Hollie Whittles

A leading UK innovator in business intelligence solutions is targeting a global market of more than five million users with the launch of a new software service aimed at bolstering corporate security.

Power BI Sentinel has been officially launched at SQLBits – the largest four-day Microsoft data conference ((Feb 27 – March 2)) to be held outside of the USA – by Shropshire-based data expert Alex Whittles and his team.

The new software has been designed to provide additional benefits to businesses using Microsoft’s analytical tool Power BI by providing secure document back-up, change tracking, documentation and data lineage analysis.

Alex, who is a Microsoft MVP (Most Valuable Professional) and founder of big data company Purple Frog Systems in Telford, has spent the last six months developing the new software.

He said: “I’ve had this idea going round and round in my head for about 10 years so I’m absolutely delighted to finally be launching Sentinel.

“We have invested a considerable amount of time and money in this project over the last six months and our specialist developers have come up with a software service which will provide organisations with greater security and governance of their data, including helping manage GDPR compliance.

“This is particularly important within large corporate organisations where Power BI is being used in multiple locations, across a number of departments and by a large number of employees

“There are currently a number of limitations to using Power BI on its own but our new software is designed to bridge some of those gaps by providing automated documentation of reports and giving data controllers the capabilities to view, in real time, how and what data is being used across all parts of the business.

“The software is designed not only to save businesses time and money but it also has huge implications when it comes to improving data security and simplifying and accelerating disaster recovery,” he added.

Across the globe, there are more than five million people using Microsoft’s Power BI tool to analyse data and create dashboards to help them better understand their business.

Power BI Sentinel will be available to all these international users from sole traders and SMEs to community enterprises and large corporate organisations.

Power BI Sentinel is a Software as a Service application hosted with Microsoft Azure. It is an online service which can be managed and accessed through a web browser and is also mobile compatible.

Users have the option of signing up to three different levels of service: a free community licence, a professional licence or an enterprise licence.

Alex and the Power BI Sentinel team have been explaining the benefits of the new software to data experts from across Europe at the four-day SQLBits conference in Manchester.

For more information on Power BI Sentinel visit the website


Photo caption: Alex and Hollie Whittles launch new software service Power BI Sentinel at the SQLBits conference in Manchester.

For more information please contact Amy Bould or Lorna McCann at Be Bold Media on 01952 898121 or or

Notes to Editors

Alex Whittles is managing director and principle consultant at Microsoft Data Platform specialists, Purple Frog Systems, based in Telford, Shropshire. Alex has been awarded the prestigious Most Valued Professional status by Microsoft (held by only 21 specialists in the UK), has an MSc in Business Intelligence, is a chartered engineer and is a member of Mensa. He is a regular speaker at events around the world and consults for some of the world's largest organisations.

Power BI Sentinel is the latest software innovation to be launched by Alex and his team. The service aims to complement and enhance the experience of using Microsoft Power BI.
As users and organizations expand their Power BI adoption, it can become challenging to keep track of what Power BI is being used for, and what data it contains.
Sentinel aims to address that, providing users and companies with more transparency of what is happening in their Power BI account.

About Power BI Sentinel

Power BI Sentinel is a Software as a Service (SaaS) that sits alongside a user’s account and enhances the use of Power BI.
The four core enhancements that have been created are as follows:

Automated Backups – configure your reports and watch as Sentinel backs up the PBIX files to your own Azure blob storage account. This enables you to roll back to previously backed up version or recover any deleted reports.

Change Tracking– Sentinel scans the metadata structure of your reports and allows you to compare versions over time, enabling you to track down why and when something either broke or changed. Helping with Disaster Recovery and unexpected changes to reports.

Data Lineage– Sometimes you are dealing with many different datasets and reports and Sentinel gives you the ability to monitor what data sources are being used and by which of the datasets and reports. Which supports with any data governance and GDPR.

Automated Documentation– Providing in-browser documentation of your datasets including table structure, relationships, measures and calculated columns. Also, a PDF download option for offline use.

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