Is social media activity telling us a different story on the “Brexit sentiment”? Media intelligence firm Meltwater have released their results and the data is overwhelmingly negative

The Brexit saga continues to rumble one, after hundreds and thousands of people joined last weekend’s march to ask for a second referendum on leaving the EU and stop the divorce of the United Kingdom from the European Union. In addition, MP’s in the Houses of Parliament have failed to find any consensus on a way forward despite numerous votes.

Wesley Mathew, a spokesperson for the international Media monitoring company, Meltwater, says that by monitoring key Brexit tags and phrases clear insights are coming through across some 30 million social media sources including Facebook, Twitter, Instagram, YouTube blogs and forums.

“We use the perfect combination of advanced software metrics and human analysis to get an accurate understanding of any topic which has online interest. We measure everything from the frequency of key phrases, to sentiment, mentions and comparative data - which has been used in the past to successfully predict the outcome of elections. In doing so we’ve seen a largely negative mindset towards Brexit” said Mathew.

These are the findings;

Brexit data fact sheet

Brexit social mentions between 19/03 and 28/03

2,717,544

Instances of positive social sentiment about Brexit between 19/03 and 28/03: 420,411

Instances of neutral social sentiment about Brexit between 19/03 and 28/03; 97,551

Instances of negative social sentiment about Brexit between 19/03 and 28/03; 1,250,938

Highest daily mention of the term Brexit March between 19/03 and 28/03; 615,574 (news)

Instances of positive sentiment about Brexit March between 19/03 and 28/03; 355,426 (news)
4,258 (social)

Instances of negative sentiment towards the Brexit march between 19/03 and 28/03; 1,048,185 (news)
13,613 (social)

Instances of neutral commentary about Brexit march between 19/03 and 28/03; 781,681 (news)
11,326 (social)

Instances of positive sentiment towards Theresa May between 19/03 and 28/03; 27,556

Instances of negative sentiment towards Theresa May between 19/03 and 28/03; 106,044

Instances of neutral sentiment towards Theresa May between 19/03 - 28/03; 143,612

Most popular topic locations; United Kingdom

Social platform where the topic is most active; Twitter


About Meltwater

Meltwater, a pioneer of media intelligence and now Outside Insight, gives businesses the information advantage they need to stay ahead. More than 30,000 companies have used Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analysing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Meltwater is also committed to fostering the data science ecosystem through MEST, a pan-African entrepreneurial program and incubator, and Shack15, a global data science community. Learn more at Meltwater.com.

For more information, expert comment or further analysis of data please contact;

Mark Casey
Director
Mark@daiscomms.com
+44 7880 821987

Or

Wes Mathew
Head of Marketing UKI and India
+27 218385131