Fowlers of Bristol, the landmark motorcycle dealership, selects retail solutions from Eurostop

One-stop-shop for motorcycles, equipment and clothing updates retail systems and implements innovative instore technology

Eurostop has been selected by the long-established motorcycle emporium, Fowlers of Bristol, to enhance its retail management systems. The new solutions supplied by Eurostop will provide accurate management of its comprehensive range of stock, customer-facing till points, and integrate with Fowlers’ website, accounting packages and warehouse. Eurostop will also be supplying its MyShoppr® consumer instore app, which merges digital with the instore shopping experience.

Fowlers selected Eurostop for its connected and innovative approach to instore technology, the ability to handle millions of SKUs, with live stock updates across all channels, its advanced but quick reporting, and integration capabilities. In addition, Eurostop’s POS system enables the best possible customer service at till point, with e-pos touch providing an intuitive touch-screen solution that requires minimal training for staff.

The twice winner of the ‘Best Multi-Franchise Motocycle Dealer in South West England’, offers a huge range for motorcycle and scooter enthusiasts. This includes motorcycle and scooter showrooms stocking up to 500 motorbikes at a time and over 1000 in the warehouse. The clothing and accessories section covers their own brands, as well as other premium and heritage brands. Aiming to keep one of everything in each colourway, often stocking the full range of popular brands, as well as 250 used bikes means that an accurate stock system is essential. Online and telephone orders also need to be fulfilled from the high tech warehouse, which contains several hundred thousands of parts, held mainly in their semi-automated picking systems.

Fowlers has a significant online presence, which will be enhanced in the brick and mortar store by Eurostop’s MyShoppr® app, which provides a virtual, on-demand personal store assistant.

Customers will be able to access the app using their smartphones, check stock availability and get detailed product information by scanning product barcodes. The customer has the choice to purchase online and arrange delivery or complete the purchase in store, thus providing the ultimate in omnichannel customer experience.

Sam Fowler, Web Store Manager at Fowlers, commented: “What really makes Eurostop stand out from their competitors is their high functionality, stock management capabilities and extensive reporting system; all of which are essential to aid our motorcycle retail business”.

Jude Cruickshank, Business Development Manager at Eurostop said; “We are delighted to be working with such a well known motorcycle dealership such as Fowlers of Bristol. With their great product range and amazing technical expertise, we believe that our retail systems and in store tech will really help to enhance their customer experience.”

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NOTES TO EDITORS
About Fowlers of Bristol
Fowlers is one of Europe’s largest motorcycle retailers. Started in 1926 by Alice and Frank Fowler, and joined by son Harry in 1927, it remains a family-owned business to this day. Fowlers of Bristol includes several spectacular showrooms, a high-tech warehouse, Harry’s Café, Off Road Centre and Servicing and MOT services. Fowlers is dedicated to serving its customers a wide range of products at guaranteed value for money. Their aim is to promote the pleasure and fun of motorcycling, based on over nine decades of experience.

Fowlers provides a huge choice of motorcycle and scooter marques together with many leading brands of clothing, helmets, accessories and parts.
For more information please visit: Fowlers


About Eurostop
With over 25 years’ experience, Eurostop provides a range of products and services to help retailers of all sizes in the fashion, footwear and lifestyle sectors manage their business. Founded by retailers Eurostop demonstrates time and again its deep understanding of the issues that retailers face every day.

Eurostop solutions manage EPOS, stock control, merchandise, fulfilment, warehouse picking and packing, and footfall. To ensure that retailers get the best out of the systems and keep on top of their business, Eurostop provides a range of easy to use analysis and reporting tools. Eurostop systems integrate with all the major ERP and e commerce platforms, providing customers with a truly best in class approach.

People use Eurostop’s systems in over 30 countries worldwide, and are supported from operations in London, Singapore, Shanghai, Xiamen and Hong Kong. High profile customers include: ANTA, Aquascutum, Erke, FatFace, Help for Heroes, Joseph, Marks & Spencer, Missguided, Pavers Shoes, Pentland Brands Plc, Trespass and many more.

For more information visit: Eurostop or contact:

Editors’ Contacts
Deborah Loh
Eurostop Limited
Tel: +44(0)20 8991 2700
Email: deborahl@eurostop.com


Andreina West
PR Artistry Limited
Tel: +44 (0)1491 845553
email: andreina@pra-ltd.co.uk