Wear it. Flip it. Refocus. – After huge success in the US, Refocus Bands ® are launching in the UK & Ireland

After huge success in the US, Refocus Bands ® are excited to launch in the UK & Ireland, with 28 unique styles along with 9 mini styles for younger minds, each revealing a positive hidden message to help refocus your thoughts.

From ‘Whatever it takes’ to ‘You got this’ there’s a healthy reminder on each reversible band to consciously focus on the positives in yourself and the people around you.

The National Science Foundation suggests that we produce up to 60,000 thoughts per day. 80% of our thoughts are negative and 95% were the same repetitive thoughts.

Refocus Bands allow you to be more mindful and take control of your thoughts by simply flipping the band every time a negative thought overpowers you. Every flip helps encourage a positive thought that guides your inner voice in the right direction.

Eric Kim, research fellow in the Department of Social and Behavioural Sciences said that “we should make efforts to boost optimism, which has been shown to be associated with healthier behaviours and healthier ways of coping with life challenges”

Refocus Bands are part of La Clé which was founded by Deanna Saracino, who wanted to create things that made people look good when putting it on, feel good when wearing it and be able to do good when buying it. This was “the key” to what she wanted her brand to stand for...and just like that La Clé was born.

Back in 2001, it was common for Deanna to “borrow” the elastic rubber bands from the asparagus at the grocery store. She would write messages on them for her teammates and gift them as a way to bring her team together.

Surprising to her, the rubber bands really resonated with everyone who wore them from marathon runners, sportsmen/women and to those who needed a few words of encouragement. 13 years later she fine-tuned the idea and Refocus Bands were born!

Refocus Bands will be launching in the UK on 8th August 2019 and will be available for £8 each at www.refocusbands.co.uk. Customers can get their first band for free by signing up to our newsletter!

Find Refocus Bands on Facebook, Instagram and Twitter - @shoplacle.

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For press information, imagery or samples please contact Zoe Farmer on zoe.farmer@hacche.co.uk

Hacche Retail Ltd specialise in supplying Books, Gifts, Puzzles and Games to the UK retail sector, and to international marketing via distribution partners. We offer outstanding customer service and unrivalled technical ability. We look to be flexible, creative and competitive in an evolving and challenging market place.