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Cirrus Link Pay + delivers a seamless payment process whether using live agents or automated bots and provides peace of mind to buyers and sellers

Market leading solution enables omni-channel PCI DSS Level 1 secure payments delivering peace of mind, happier customers and increased sales

London, UK - Cirrus, award-winning supplier of omni-channel cloud Contact Centre Solutions is adding Cirrus Link Pay + to its expanding portfolio of integrated solutions, to enable Payment Card Industry Data Security Standard (PCI DSS) Level 1 secure payments across all engagement channels. To secure this solution, Cirrus has partnered with Semafone®, the leading provider of data security and multi-channel compliance solutions for contact centres.

Cirrus Link Pay + provides a simple and secure way for consumers to make payments using any channel with live agents or automated bots. It replaces online sales processes that typically have required purchasers to either supply their credit card details via unsecure apps not designed for this purpose, or verbally communicated them to agents. Alternatively, to be secure, businesses must ask their customer to conclude the transaction on a website, breaking the seamless sales process and increasing the likelihood of payment abandonment and a lost sale.

Cirrus Link Pay +, which is secured by Semafone, sends consumers a secure payment link at the relevant stage of the sales process. Purchasers can then enter their card details with confidence. The agent or bot does not see the card information but does see a checklist of the steps as completed by the buyer, enabling them to provide relevant advice and support as needed. The online sales conversation is maintained through to successful completion.

Cirrus Link Pay + benefits include:
• Complete peace of mind – certified PCI DSS Level 1 compliant solution
• Compliance auditing made easy – card details are not stored on retailer or merchant systems and card data never comes into the customer’s environment
• Significantly reduced compliance costs and increased revenues through more sales reaching successful completion
• An enhanced customer experience – entering card details using Link Pay + is much more convenient than entering card details over the phone using the keypad
• A supported customer experience – the sales conversation is maintained through the whole process, offering help and advice

How Cirrus Link Pay + provides a seamless customer journey is illustrated by this short video.
Gary E. Barnett, CEO, Semafone said, “To keep pace with the increased use of online payment channels, organisations must follow increasingly stringent regulations, including PCI DSS, and need payment solutions that deliver a secure and frictionless customer experience.

We’re proud to be partnering with an innovative cloud solution provider like Cirrus. Together, we can help organisations solve their critical compliance and security challenges while enabling business to simplify compliance, reduce costs and increase sales.”

Jason Roos, CEO, Cirrus said, “Cirrus Link Pay + provides organisations with the ideal solution for taking secure credit or debit card payments regardless of the communication channel used by customers. Cirrus Link Pay + delivers a seamless payment process whether using live agents or automated bots and provides peace of mind to buyers and sellers – and with Cirrus Link Pay + there’s no setup and no rental required to benefit from the solution.”

Cirrus will be speaking on the topic of The Future of PCI DSS Secured Payments together with strategic partners Gamma and Semafone, on October 10th at IP Expo’s Collaboration Theatre, which is at London ExCel. The Cirrus team will also be available on the Gamma Stand J50 on October 9th-10th.

Cirrus Link Pay + is the future of PCI DSS payments and underlines Cirrus’ commitment to enabling organisations to provide better experiences for their customers, at a lower cost. The solution is immediately available.

Notes to Editors
About Cirrus
Cirrus solutions combine best in class video, voice, voice, email, chat and social media. With a cloud infrastructure, Cirrus operates on a real-time basis with unlimited scalability and the highest level of resilience and security. Cirrus solutions activate the workforce, empower businesses and call centres and inform business leaders, driving exceptional business results and customer experiences.

Cirrus deployments typically range from 5 – 1,000 users and customers benefit from the ability to unify resource across separate geographic locations (including homeworkers), leverage omni-channel capability and move to a single view of the customer.

Cirrus provides a range of automation and managed solutions including on-the-fly translation for voice calls, and managed Conversational AI (CAI) that support 24/7 operations while keeping costs low. Cirrus has a broad range of experience across both the public and the private sector.

High profile clients include Virgin Trains, NHS, Clarks, FCA, CAA, Cafcass, InsureTheBox.

For more information please visit: Cirrus
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Editors Contacts
Eleanor Morden
Cirrus Response
0333 103 3333

Andreina West
PR Artistry
01491 845553

About Semafone
Semafone provides pure cloud and on-premises solutions to contact centres and businesses accepting payments; enabling them to collect personal data securely across all channels – including the telephone, webchat, social media, email, SMS, QR codes and more. Semafone's patented data capture method collects sensitive information such as payment card or bank details and social security numbers directly from the customer for processing. This prevents personal data from entering the business and IT infrastructure, which protects against the risk of fraud and the associated reputational damage, ensuring compliance with industry regulations such as PCI DSS. Semafone’s suite of solutions create a seamless, omnichannel experience that increases sales conversion rates and boosts customer loyalty, while at the same time simplifying compliance.

The company was founded in 2009 and now supports customers in 26 countries on five continents. Semafone is vertically agnostic and its extensive customer base includes companies such as AO, AXA, The British Heart Foundation, Rogers Communications, RNIB, Santander, Sky, TalkTalk and parts of the Virgin Group.

Major investors of Semafone include Octopus Ventures and BGF (Business Growth Fund).

Semafone has achieved the four-leading security and payment certifications: ISO 27001:2013, PA-DSS certification for its Cardprotect payment solution, PCI DSS Level 1 Service Provider and is a registered Visa Level 1 Merchant Agent. To learn more, visit and follow us on LinkedIn, Twitter and Facebook.

For press enquiries, contact:
Mandy Pattenden, Semafone –

For more information please visit: Semafone


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