Anthony Hamilton, father of Lewis, turns his hand to football and launches revolutionary football training tool - KickTrix™

KickTrix™ allows youngsters practice the keepy-uppy indoors without needing a large space and without the risk of damaging anything

Anthony Hamilton, the sports management entrepreneur who guided his son Lewis to Formula One World Champion, has turned his hand to football, and launched a device which allows children and adults of all ages to develop their football skills and control techniques while in the comfort of their own home - great for those dark nights and wet days.

The revolutionary KickTrix™ system is designed to improve performance of one of the most crucial skills in football – the keepy-uppy. This time-tested technique improves ball control, fitness, strength, focus and confidence, but is hard to practice indoors due to the space required and risk of damage. KickTrix™ solves these problems.

By tethering the ball to a central console KickTrix™ allows youngsters practice the keepy-uppy indoors without needing a large space and without the risk of damaging anything.

It enables players to keep fit and improve their fine and gross motor skills even if they don’t have access to enough space outside, or if the weather isn’t good enough. KickTrix™ is small enough to fit in the corner of a room, so players can train at any time and anywhere. This also makes it easy to build into physical therapy programmes, especially for anyone returning from leg injuries, as it helps to build up ligament, tendon and muscle strength through repeated movement.

The ball is connected to the central console via a removable connector, which slots neatly into beginner or advanced positions allowing greater or shorter reaction time. Each KickTrix™ unit is able to display and keep a performance log, which can be used by players, parents and coaches to track progress. This is done through a customised KickTrix™ app, which records data via a unique reference number.

The app, which can be downloaded via the KickTrix™ website, allows friends to compete against one another and take part in future KickTrix™ championships. The highest national scores are displayed live on the Freestyle League on the KickTrix™ website and top scorers will be entered into a championship competition due to be announced in 2017.

On why he invented KickTrix™, Anthony Hamilton explained “I came up with the idea after visiting a friend’s house. She has three boys who love football. They haven’t got a big front room and were kicking a football about. The ball was going everywhere and breaking things as they were trying to do keepy-uppies. It gave me the idea of coming up with something to help them train and improve their ball control without fear of breaking anything. KickTrix™ allows young players to be the very best they can be. The better they are at ball control, the fitter they are and the more chance they have of being a much better football player. It’s so important that youngsters do some form of exercise and in a culture where so many sit for hours in front of their computers, I wanted to create a fun training system that would get kids active but still allow them to have fun and compete and interact with their friends via the KickTrix™ app.”

KickTrix™ is suitable for players of all ages though it has been designed specifically for the young aspirational football players. The system is portable and each unit has a carry handle and can be filled with either sand or water for stability.

KickTrix™ has already won an A’ Design Award and has been nominated for The Plastic Industry Awards’ Consumer Product Design of the Year award.
KickTrix™ comes in four standard colours and bespoke designs and limited editions are available - it can also be customised with personal initials and numbers at the point of sale. KickTrix™ sells for 250 GBP and can be purchased via the KickTrix™ website. All football clubs are invited to be part of the affiliate KickTrix scheme, which helps raise funds for their club for every unit sold.

To celebrate the launch, KickTrix™ is running a competition, which will award two lucky winners a free KickTrix™ unit. Applicants can enter via the KickTrix™ website - www.kicktrix.com.

For more information, news, videos and views visit www.kicktrix.com.


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