Digital Advertising 2018 & Beyond: Can you build a brand online?

Google, Facebook, PZ Cussons headline senior speaker line up – available for editorial comment

Internet industry giants including Google and Facebook are among the key headline speakers at a digital marketing conference being organised by leading digital media buying agency, SearchStar on Thursday 9th November 2017 in Bath at the Apex Hotel.

The one day conference entitled: ‘Digital Advertising 2018 & Beyond: Building Brands & Driving Response’ is aimed at forward thinkers working in businesses, large and small, to discuss the future of digital marketing. There is currently much debate in the advertising world as to how businesses should be splitting their budgets. Should businesses be advertising exclusively online or splitting their budget across online and traditional media such as TV and print?

The speaker line up and topics being discuss will include:

A Better Way to Build Brands
Jennifer Prior, Agency Lead, Google

Discover Growth: Brand and Performance Advertising on Mobile
David Wilson, Head of FMCG Strategy EMEA, Facebook

How to Maximise Brand Trust
Paul Morris, Global Digital Director, PZ Cussons

Data-Led Advertising in the New Era of Data Privacy
Tom Benton, Data & Digital Director, The Strategy Barn

Channelling Programmatic Advertising
Rob Langan, Programmatic Account Manager, SearchStar

Attribution: How Can I Have Confidence my Display Activity is Performing?
Jon Boon, Senior Analytics Consultant, SearchStar

First Impressions Count: What do Your Landing Pages Say About Your Business?
Ryan Webb, Conversion & Analytics Director, SearchStar

Lumen Research - attention technology company that uses eye tracking to measure and predict the reality of visual engagement

Bath-based SearchStar, one of the UK’s largest, independent ‘pay per click’ (PPC) and digital media buying agencies, aims to challenge current thinking and provide professionals with fresh ideas and perspectives on the marketing industry and specifically, how digital advertising can deliver for both branding and performance advertisers.

Dan Fallon, founder and MD of SearchStar, said: “There is about to be a game-changing moment for the marketing industry. Predications have been made indicating that by the end of this year, global digital advertising spend will overtake traditional TV spend for the first time. We know that digital isn’t yet the complete answer but we want to look at the role it can play and how this role is growing, especially for younger and increasingly tech-savvy audiences.

“Our conference will look at how online branding can assist the performance of direct response campaigns, the rise of the social ad platforms and what best-in-class looks like for driving response in 2018.

“It is the place to be for businesses who want to get unique insight into how technology will change the way we build brands and what developments are happening in 2018 and beyond.”

In addition to informative and inspiring talks from leading professionals, delegates will have an opportunity to learn important tactics to help them stay on top of an ever-changing industry. They will have the opportunity to ask experts in-depth questions throughout the day and network with likeminded professionals.

The full schedule for the event, which takes place on Thursday 9th November 2017 at the new Apex Hotel, James Street West, Bath BA1 2DA can be viewed by visiting|https://www.eventbrite.co.uk/e/digital-advertising-2018-beyo...]


ENDS

About SearchStar
Founded in 2005, SearchStar is a leading digital media buying agency based in Bath. It manages online advertising for some of the UK’s biggest household names clients offering services including: pay per click, Facebook advertising, video advertising (Youtube), programmatic display advertising, conversion optimisation, Google Analytics consultancy and training. An accredited Google Premier Partner, Google Analytics Certified Partner and RAR Digital Grand Prix Winner, SearchStar is 100% committed to helping businesses make the most of every click.


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Ange Cassidy at ange@ambitiouspr.co.uk or Lis Anderson at lis@ambitiouspr.co.uk or by phone on 0117 905 1177.