Miele Grows Emerging Online Markets with Intershop

- Premium appliances producer expands into 18 new international markets
- Avoids expensive e-commerce re-platforming
- Based on Microsoft Azure Cloud Germany (MCD) and SaaS model

Jena, Germany, 11 October 2017 – Premium appliances producer, Miele is continuing to expand its online presence in 18 new markets, with the Intershop Commerce Suite. The MS Azure-based software-as-a-service (SaaS) platform is already live in Australia and New Zealand and will be live in the other countries by the mid of October.

Daniel Kaschula, Head of Program Management E-Commerce, Miele explains, “We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our e-commerce teams in our emerging markets are relatively small. So, we opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allows us to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.”

Updating its e-commerce platform to the latest version of Intershop Commerce Suite, the underlying SaaS infrastructure has also moved to the Microsoft Cloud Germany (MCD) and integrates with Intershop´s Full Service image server, SAP for category and product import as well as ERP systems ASW, Navision and IBS. Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality for ease of use and integrates seamlessly with Miele’s warehouse systems.

Axel Köhler, COO at Intershop comments:”Miele has been a customer of Intershop since 2010. Seeing them now migrating to our latest software in combination with Azure is much more than an ´educated guess´, but a consequent move based on experience to further grow their online business. We are very happy to support them further on that.”

The Miele Company has a long and rich history of high quality engineering. "Immer besser" was established early as the company motto and stands for a commitment to the highest quality standards, longevity and improvement, both in production and business practices. This philosophy is as relevant today as it was nearly 120 years ago. With global headquarters in Gütersloh, Germany, Miele is a world leader in the production of premium domestic and commercial appliances. The Company is represented with its own sales subsidiaries and via importers in almost 100 countries. Company turnover now exceeds approx. € 3.93 bn.

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfilment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.