Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
Biscuiteers Win Website of the Year

Biscuiteers was crowned Website of the Year 2017

Every year, the mission GWG Awards are presented to websites that showcase excellence in their field. 2017 saw entries across a wide range of lifestyle interests and with a judging panel with a similarly broad range of skill sets, it was going to be a tough call to find an overall winner. On welcoming guests at the reception held at The Royal Institution of Great Britain, Arabella Dymoke said, "I liken our Awards to the Man Booker for websites. They are thoughtful and considered, rewarding really interesting sites, ones that we want to use ourselves or to tell others about."

Sam Crocker, Digital Directo of Bray Leino, part of the mission group, headline sponsor, said "My Mission colleagues Matt Isherwood, Alan Thorpe and I found our part in the judging thoroughly enjoyable but very difficult as there were so many high quality examples of websites doing exactly this within the shortlisted entries."


The judging panel, including Sophie Conran, Rupa Ganatra, The Midult and Jeff Lynn from Seedrs, assessed entries on the quality of design, usability, content and product or service evident within each site put forward. After much deliberation, "Biscuiteers was crowned Website of the Year 2017". Biscuiteers bake beautiful, hand iced biscuits, cakes and chocs. Each collection is presented in a gorgeous illustrated keep-sake tin which can be kept long after the treats are gone.

On presenting the award, Anna Bance commented, "I don't think a day goes by without a jolly biscuit character popping up on my Instagram! This year's well deservered winner gets my vote, for continuing to put a smile on so many people every day!"

Founder, Harriet Hastings, responded by saying, "Winning the mission GWG Awards is a real boost to the whole digital team at Biscuiteers. It is wonderful getting the endorsement of others and so very encouraging. I think that one of the main things that’s great about The Good Web Guide Awards judging is the peer recognition from fellow entrepreneurs of our hard work."

Judge, Fiona Humberstone, The Brand Stylist, said "This website engages, enchants and delights at every level. A charming product, great layout and fabulous brand identity makes this a totally compelling online destination. Really inspiring."

Annabel Rivkin and Emilie McMeekan, co-founders of The Midult, the innovative news outlet said, "Biscuiteers was chosen for sheer style and ease of navigation and biscuit élan."


After fierce voting by the public, Wicked Uncle pipped its competitors to the post winning the People's Choice 2017. The company is known for its fun and unusual presents for children, where every potential present is tested before it goes online.


Other category winners included, a free app helping people make meaningful connections with art, AnyJunk, the UK’s largest man and van rubbish clearance company, Alex & Alexa, the Net-A-Porter of children’s fashion, the charity, Fitzroy, transforming everyday life for people with learning disabilities and National Gardens Scheme, a lively site with information on finding a garden to visit, planning, news on events.

To see the full list of category winners, click here.

For further information regarding The Good Web Guide Website of the Year Awards 2017, please contact Arabella Dymoke: 020 7402 6412 Email:


• The winners were announced at an evening reception at the Royal Institution of Great Britain, Albemarle Street, London W1 on Monday 6 November 2017. Web doyenne, Anna Bance, co-founder of Girl Meets Dress announced the winning sites.

• The Mission Marketing Group, headline sponsor, is a marketing communications and advertising group with 24 offices across the UK, San Francisco and Asia. the mission employs over 1000 staff and is listed on AIM (TMMG). The Group specialises in providing national and international clients with award winning marketing, advertising and business communications. Group members include April Six, bigdog, Bray Leino, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.

• Category sponsors included Streets ISA Chartered Accountants, Blue Array, Simply Business, Search Office Space, The House Directory, The Good Schools Guide. To see the full list, click here.

• The winning site takes home a number of prizes to boost their online presence from the following companies including Zest Digital and Blue Glass.


The GWG offers its visitors a more taste driven and selective alternative to search engines whilst also championing small web-based businesses. Editorially driven with detailed reviews on websites and snappy web-related features, The GWG has grown its online presence with initiatives such as the extremely popular Guest Edited newsletters and the annual Website of the Year Awards, all enabling The GWG to become the definitive authority on everything that is good about the web.

This press release was distributed by ResponseSource Press Release Wire on behalf of The Good Web Guide Ltd in the following categories: Children & Teenagers, Entertainment & Arts, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Consumer Technology, Food & Drink, Personal Finance, Business & Finance, Travel, Education & Human Resources, Media & Marketing, Retail & Fashion, for more information visit