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Eurostop’s systems will enable us to address the challenges that we face working as a wholesaler and retailer that operates cross channel

Leading independent dancewear company manages multi-channel business with Eurostop’s connected stock control systems for 360 unified commerce.

Pulsara has chosen Eurostop’s connected retail systems for its operations, warehouse, retail outlets and online brands. Founded nearly 50 years ago, Pulsara is a leading provider of dancewear, stocking famous brands for customers dedicated to dance - from Só Dança and Bloch, to the new fashion Italian name Non Passo ho Danza. Pulsara will use Eurostop systems to manage stock across its warehouse for the wholesale and distribution business as well as its Dance World retail outlets. Eurostop will also provide a single view of stock across all business operations with seamless connection to online channels.

Pulsara selected Eurostop’s system for its ability to provide a complete end to end solution. From Eurostop’s retail POS, e-pos touch, on the till points to e-rmis head office stock control software including warehouse fulfilment and allocation for its retail outlets. With improved stock fulfilment and effective distribution, as well as customised business intelligence using Eurostop e-cubes reports, Pulsara expects to achieve efficiencies across its operations, supporting its business growth.

For Dance World a key benefit of the connected retail systems will be improved inter-branch transfers between different store locations. Head office, store and warehouse staff will also all be able to access the centralised stock system at the same time, giving complete visibility across the business. Automated processes will streamline many time-consuming, currently manual tasks. Eurostop has integrated with existing barcode scanners to speed up stock takes, whether in the retail outlets or the warehouse. Being able to move and track stock easily across its retail estate will also give the management team an accurate, up to the minute status on company stock.

By connecting fully to the existing Visualsoft eCommerce platform Eurostop will improve current processes dramatically. This will enable Pulsara to move away from a time draining manual process and improve efficiency. It will also enable Pulsara to really drive ecommerce sales and give the potential for sales growth in this area.

Stephen Rock, CEO at Pulsara said; “Eurostop’s systems will enable us to address the challenges that we face working as a wholesaler and retailer that operates cross channel. We will now have an accurate overview of stock spanning all aspects of the business. In addition, we will be able operate more efficiently, from the barcode scanning to recording and tracking of items across our integrated sales operations, through to fulfilment, making it easier to manage and grow our online business. Eurostop’s global footprint was a big factor in our decision to choose them as our EPOS provider. China is where future retail is being imagined and with operations in the Far East, Eurostop is at the centre of these developments.”

“The flexible and easy to use reporting functionality will provide increased visibility of sales and stock data and support business decisions that we take as a result. This improved stock management will give us time savings, cost efficiencies and – importantly a key priority for us - improved customer service across the board. From day one, working with Eurostop has been a joy. Their attention to detail and seamless communication cannot be commended enough”

Pulsara will be using Eurostop’s e-cubes for business intelligence to determine what is selling well and understand customer behaviour, in order to estimate inventory needs. e-rmis stock control will enable visibility of stock lines, so that wastage/shrinkage is minimised with responsive re-ordering, reducing stocks of unpopular lines. The stock control and POS systems will also enable Pulsara to analyse customer purchasing habits and histories to create loyalty discounts and promotions.

Stuart Ward, Business Development Manager at Eurostop said; “Businesses that have combined wholesale and retail operations need to have accurate stock records in order to fulfil very different customer requirements. Eurostop’s connected systems are unique in that they have been designed to streamline and automate operations across both types of business, removing many error-prone, manual tasks. The resulting benefits of efficient stock management enable companies like Pulsara to ensure that they can maintain high levels of customer satisfaction, maximise stock levels and profits.”



About Pulsara
Pulsara is a leader in dancewear, both retail and wholesale. When it opened its retail stores in 1972 as Dance World, the idea was simple: bring captivating, influential and stylish dancewear to the market. Nearly 50 years later, its devotion to seeking out the very best dancewear remains the core of its commitment.

More than shoes, more than garments, Pulsara is a family of dance brands. From iconic brands like SóDança and Danskin, to new fashion forward Italian brands like Non Passo ho Danza, Pulsara’s dancewear invites customers into the exciting and inspiring world of dance. For them, the magic is in the mix.

Pulsara’s sales team are highly-trained and passionate about dance. They are forward thinking, customer focused and driven to help all their customers.

For more information please visit:

About Eurostop
With 30 years’ experience, Eurostop provides a range of products and services to help retailers of all sizes in the fashion, footwear and lifestyle sectors manage their business. Founded by retailers Eurostop demonstrates time and again its deep understanding of the issues that retailers face every day.

Eurostop solutions manage EPOS, stock control, merchandise, fulfilment, warehouse picking and packing, and footfall. To ensure that retailers get the best out of the systems and keep on top of their business, Eurostop provides a range of easy to use analysis and reporting tools. Eurostop systems integrate with all the major ERP and e commerce platforms, providing customers with a truly best in class approach.

People use Eurostop’s systems in over 30 countries worldwide, and are supported from operations in London, Singapore, Shanghai, Hong Kong and Malaysia. High profile customers include: ANTA, Aquascutum, Erke, FatFace, JD Sports, Joseph, Marks & Spencer, Missguided, Pavers Shoes, Pentland Brands Plc, Trespass and many more.

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Editors’ Contacts
Deborah Loh
Eurostop Limited
Tel: +44(0)20 8991 2700

Andreina West
PR Artistry Limited
Tel: +44 (0)1491 845553

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit