B Corporation announced Easydry as the first brand globally in its category to receive B-Corp certification. Easydry, the entrepreneurial disposable eco-towel company, also achieved a top rank certification score within their native market, Ireland. Scoring 98.7 (significantly higher than the average 50.9 scored by applicants and the 80-qualification score), Easydry now has the second highest B Corp score in Ireland and is the only company in the world within their category.
Easydry eco-towels are available globally, including in the UK – serving leading brands in the professional hair salon business and the beauty industry – as well as supporting hotels and hospitality in their drive to improve their carbon footprint. Now their towels are also available for personal, and even pet use. As more industries and individuals are turning to these super-absorbent natural wood fibre towels which are entirely biodegradable and 100% compostable in 12 weeks, a movement - that is set to change how we dry forever - gains momentum.
LOWER CARBON FOOTPRINT THAN TRADITIONAL TOWELS
The carbon footprint of materials that go into creating and maintaining traditional towels far outweighs that of Easydry’s 100% biodegradable and compostable towels. Easydry towels are two to three times more absorbent than cotton towels and can absorb up to 10 times their weight in moisture. Easydry commissioned an independent ‘Life Cycle Analysis’ to compare their eco-friendly, disposable towels with cotton ones. The report includes a comparison of water and toxic chemicals usage, carbon emissions and the use of land that would otherwise be suitable for crop cultivation.
Key ‘Life Cycle Analysis’ findings include:
● Easydry fibre production uses 10 to 20 times less water than cotton production
● Easydry uses approximately 42 gallons of water to produce 1lb of fibre compared to between 1,850 and 7,660 gallons of water required per 1lb of cotton fibre for traditional towels
● No scientific evidence exists to support the belief that cotton is ecologically superior to industrially produced cellulose fibres
● Cotton has one of the greatest environmental impacts of all agricultural commodities during its processing (WWF)
● Modern man-made cellulose fibres have a clear potential in reducing the environmental impacts over cotton and petrochemical synthetic fibres (University of Utrecht)
THE B CORPORATION CERTIFICATION PROCESS FOR EASYDRY
The B Corporation Certification assessment required testing Easydry on their social and environmental performance and the company’s ability to show full transparency on factors from employee benefits and charitable giving - to supply chain practices and input materials. B Corporation companies have proven to show the highest standards of social and environmental performance, transparency and accountability.
Easydry’s B Corporation report summary concludes: “Easydry have now established themselves as the pioneers of disposable towels and reference-point for sustainable products within the hairdressing, barber, and beauty industry. Having achieved FSC Chain of Custody certification for the entire supply chain and the trio of OK Compost Industrial, OK Compost Home and Seedling certificates, Easydry continues to push the barriers of sustainability worldwide.”
PUTTING PURPOSE BEFORE PROFIT
From the outset, Easydry was a company designed around its mission to be sustainable. The brainchild of founder and CEO Anne Butterly, Easydry’s journey to achieve the ultimate green certification started almost 20 years ago. Anne Butterly’s vision was to turn the eco-credentials of ‘disposable’ on its head – showing how a sustainably manufactured non-washable towel could outperform traditional towels.
Anne Butterly, Founder and CEO, Easydry said: “We are the first and only disposable towel company in the world to have achieved this prestigious B Corporation Certification. This is a fantastic validation of everything that we have been striving for over the last two decades. B Corp is a rigorous process and I am so proud that we not only performed so well in the Environment score with 40.8 but also in the Workplace score gaining 21.8. Easydry is all about the planet – but also all about our people, without whom we wouldn’t have been able to achieve B Corp status.”
For more information, samples and images contact:
Kate Clark, KCPR KateClarkPR at email@example.com / 00 44 7990 525639
Angela Byrne, Easydry, at firstname.lastname@example.org / 0845 300 7764
Notes to editors
• Vytal is the parent company which includes the Easydry product range
• Vytal has won 15 major business or green awards for Easydry:
• 2021 Green Technology of the Year, Green Awards
• 2019 WE Empower UN SDG Challenge: Easydry Founder and CEO, Anne Butterly was shortlisted for the 2019 WE Empower UN SDG Challenge – 1 of 5 women in Western Europe shortlisted
• 2019 EY Winning Women: Easydry Founder and CEO, Anne Butterly won a place on the Ernst & Young Winning Women programme, a program to help a select group of women founders rapidly accelerate their growth
• 2017 Best eCommerce B2B Website, IAA Net Visionary Awards
• 2015 The Sustainable Water Achievement Award, Green Awards
• 2015 Green Entrepreneur of the Year, Green Awards
• 2013 Overall Business of the Year, LCEB 20 Years Anniversary Platinum Awards
• 2013 Woman in Business, LCEB 20 Years Anniversary Platinum Awards
• 2011 Eco-Business Award – Large Indigenous Company, Chambers Ireland CSR Awards
• 2011 Green Entrepreneur of the Year, Green Awards
• 2011 Businesswoman of the year, Louth County Enterprise Board Awards
• 2010 Export Award, National Enterprise Awards
• 2010 Green-Tech Business of the Year, Irish Times Innovation Awards
• 2010 Entrepreneur of the Year, Australian Hair Expo Awards
• 2010 Exporter of the Year, Louth County Enterprise Board Awards
• 2009 Innovation of the Year, HJ British Hairdressing Business Awards
• 2009 Best Renewable and Environmental Business, Louth County Enterprise Board Awards
• Easydry’s global expansion is supported by Enterprise Ireland, the Irish trade and innovation agency
• Life cycle analysis (LCA) is a method used to evaluate the environmental impact of a product through its life cycle encompassing extraction and processing of raw materials, manufacturing, distribution, use, recycling, and final disposal
• Easydry joins the B Corp community of over 4,000 businesses around the world. The B Corp community in the UK, consists of over 500 companies and in Ireland only 10.
• Discover more about Easydry here https://www.easydry.com
• Discover more about Easydry’s B Corporation Certification here https://www.bcorporation.net/en-us/find-a-b-corp/company/eas...
• Discover more about B Corporation here https://www.bcorporation.net/en-us/certification
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